Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara state, Nigeria (original) (raw)
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Halal food is one of the biggest issues that fill the academic and practical space in the sharia economy in the world today, so it is very important to be of more concern, especially in conducting sharia economic researches. Indonesia which is the largest Muslim-populated country in the world is the largest consumer of halal food in the world compared to other countries. In this study, consumers want to see halal labeled food that is influenced by religiosity and orientation over maslahah. In this study, the method used is the Structural equation model with the Amos Software tool. The sample used in this study was 176 Muslim students at the Mulia Cikarang Global Islamic Business Economics College.In this study, it was found that consumer loyalty is influenced by the satisfaction of consumers of halal-labeled foods. While the satisfaction of consumers of halal labeled food is influenced by religiosity and maslahah. This study also found that halal awareness is a variable that is sign...
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Halal industry is a huge business. Its significantly contribute to social and economic development of one country. Halal is no longer perceived as important to fulfill Muslims' need but globally accepted due to halal conception itself-'clean' and 'wholesomeness'. According to Islam practices, halal comes with 'toyyiban' concept which mean 'good'. Hence, halal products relevant for all of the humankind consumption; Muslim and non-Muslim consumers. In order to effectively formulate their marketing strategies in highly competitive market, marketers need to understand why consumer prefer halal products. Thus, this study attempts to understand on how predetermined factors (marketing strategies, personal and interpersonal factors) influence consumer's purchase intention of halal packaged food products. The population of this study comprised of consumers from states in northern Malaysia and southern part of Thailand. The study among 760 consumers revealed that predictors for intention to purchase is country-specific. For Muslim-dominant country such as Malaysia, halal ingredients, halal accessibility, halal awareness and religiosity commitment found significantly affect purchase intention of halal packaged food products. While, for non-Muslim-dominant (minority) such as Thailand, halal logo, halal ingredients, halal perceived value, halal accessibility, halal availability, WOM influence and halal awareness were significant. Based on the findings, for Malaysian market, personal factors was identified as more influential in stimulating halal purchase intention, whereby both marketing strategies and personal factors were relevant for Thailand consumers. Theoretical and managerial implication as well as future direction of the study is discussed at the end of the article.
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The competitive state Malaysian higher education industry is set to intensify over the forthcoming years. The aim of the study is to measure the service quality in education and identify the differences of the student perception of the service quality based on their demographic factors and academic profiles. To remain competitive, it requires continuously acquiring, maintaining and building stronger relationships with students. This study has led to discuss the relation between the service quality and the satisfaction for MSU’s students in Malaysia also, study attempts to examine the relationship between service quality dimensions and overall service quality (tangible services, responsiveness, reliability, assurance, and empathy) and student satisfaction. Furthermore, this study is also examining critical factors in service quality dimensions (tangible service, reliability, assurance, and empathy) through disturbed questionnaires to 220 students at the University in different level of higher education. The findings generally indicate that the majority of students are satisfied with the facilities provided by universities. Such findings should help universities make a better strategic plan as to enhance students’ satisfaction in particular and its overall performance in general. In general, the results indicated that all the five dimensions of service quality were correlated with student satisfaction.
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Consumer demographics and their level of awareness are important factors as determinants towards the foods they consume. The study aimed at comparatively examining the effect of Halal awareness and consumer demographics on intention to purchase Halal food in Brunei Darussalam and Uganda. In execution, it used a correlational research design to ascertain whether research variables were related, and the nature and strength of effects. The study's discoveries led to conclusions that Halal awareness efforts like government support policies, certification, health expert approvals, and individual exposure alongside religiosity significantly boost one's intention to purchase Halal food up to 25% in Brunei and up to 51.6% in Uganda, respectively. It is also concluded that the effect was greater in Uganda compared to Brunei. The study thus empirically recommended that the Ugandan government should support the Halal industry to boost consumers' intention to purchase such products. The study further recommended that marketers and sales agents of Halal products should concentrate on Muslim-dominated regions to entice more public willingness to purchase. Religiosity was found to be a significant catalyst towards one's intention to buy Halal products. For Uganda, the study also recommended that Halal food certification should be spearheaded by governments other than private organizations to streamline such efforts, boost public trust, and fund the relevant processes to significantly impact this particular sub-sector.
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Journal of Fundamental and Applied Sciences, 2018
The purpose of this study isto investigate the relationship between HALAL awareness, marketing and religiosity that are postulated to influence customers' intention to purchase HALAL certified consumer products. Customers' who visited SABASUN Hypermarket Sdn. Bhd. in Kuala Terengganu were selected as respondents. Questionnaires were used as the research instrument. The findings revealed there are positive relationship between the HALAL awareness and religiosity toward customers' intention to purchase HALAL certified consumer products. The results also demonstrated that religiosity is the most influential factors in motivating customers' to purchase HALAL certified products. For future study should consider demographic background as a moderating factor the can regulate the effect on factors influencing customers' intention to purchase Halal certified consumer products.
The Influence of Religious Behavior on Consumers' Intention to Purchase Halal-Labeled Products
Business and Entrepreneurial Review, 2014
The purposes of this research are to analyze the influence of consumers• religious behavior on their intention to purchase halal-labeled products, and also to analyze whether consumers with Islamic educational background are different from consumers with general educational background in terms of their religious behavior and their intention to purchase halal-labeled products. This research uses purposive sampling with 312 samples which represents the Muslim consumer especially students at State Islamic University of Jakarta and Trisakti University. This research applies Structural Equation Model to analyze the model and Mann-Whitney Test to analyze the differences. The finding sho111ed that consumers' religious behavior significantly influence their intention to purchase halal-labeled products, and only in terms of their intention to purchase halal-labeled products, consumers with Islamic educational background is higher than consumers with general educational background. Because of consumers' religious behavior is high, consumer intention 10 purchase halal-labeled products also become elevated. Thus, it is suggested that government and related institutions need to implement the Security Act of Halal Products immediately in order to protect the consumer from consuming non-halal products which are often circulating in Indonesian market and potentially causing social. political and economical turmoil.
This paper is aimed to investigate the factors affecting the awareness of Muslim students towards halal food products. The variables used are religious belief, self-identity and media exposure as the independent variables and costumers' awareness as the dependent variable. Using the convenience sampling, 234 respondents, students of Universitas Islam Indonesia, Universitas Islam Negeri Sunan Kalijaga Yogyakarta and Universitas Muhammadiyah Yogyakarta were involved in this study through questionnaires. Data gathered was analyzed with descriptive and causal through regression. Results of this study indicated that religious beliefs, self-identity and media exposure affect the awareness of Muslim customers towards halal food, either from partial and simultaneous analysis.