How Aflac used advertising to increase the value of its corporate brand (original) (raw)
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Korean Journal of Sport Science, 2017
Purpose The purpose of this study was to examine the relationships among sponsorship attributes, sponsorship benefits, recognition of sponsorship value, sponsorship attitude, and sponsorship certainty through structural equation model Methods Respondents were university students living in Seoul, Kyoungki-do, and choongchung-do. The present study was designed to identify the effect of title sport sponsorship by utilizing NH V-LEAGUE title sponsorship. By using convenience sampling method, total 400 questionnaires were distributed and gathered from samples, and among them 369 valid samples were used for further analyses. The data were recorded and analyzed using the IBM SPSSWIN Ver. 21.0 and AMOS 18.0. 18.0 Results First, sponsorship attributes had a positive influence on sponsorship benefits. Second, sponsorship benefits had a positive influence on sponsorship value recognition. Third, sponsorship attributes had no positive influence on sponsorship attitude. Fourth, sponsorship benef...
The Effect of Board Characteristics on Firm Performance in Japan
Journal of East Asian Economic Integration, 2009
This paper analyzes the effect of similarity among board members on firm performance in Japanese manufacturing firms. The similarity measures regarding age and educational background of individual directors were used to predict firm performance. The analyses revealed that similarity of age among board members had adverse effects on firm performance. In addition, greater variation in educational background among board members predicted better firm performance. It seems that homogeneity among board members in terms of age and education can affect the firm negatively by impeding exchange of diverse ideas. These findings emphasize that promoting diversity in terms of age and education in the board of directors is crucial for firm performance.
The effect of corporate social responsibility on employee counterproductive behavior
Cross Cultural Management: An International Journal, 1998
Surveys 200 Malaysian students at a US midwestern university to investigate attitudes towards corporate social responsibility. Refers to previous studies exploring the link between corporate social responsibility and financial performance but asserts that there is little empirical evidence on corporate social responsibility and employee attitudes – hence this study. Describes how the survey was carried out (a questionnaire measured on a four‐point Likert scale). Uses t‐tests to evaluate the data. Aims particularly to establish whether or not individuals who value corporate social responsibility exhibit less tolerance of 17 identified counter productive behaviours (such as using organizational services for personal use, padding expense accounts and pilfering organizational supplies). Finds support for the notion that individuals who value corporate social responsibility rate the 17 behaviours as more unethical than individuals who do not especially value corporate social responsibili...
Journal of Digital Convergence, 2013
Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lowe...
A study on the Effects of LMX in team context
Korean Journal of Industrial and Organizational Psychology
The previous LMX literatures have studied that leader’s differential role influenced member’s attitude in leader and member dyadic relationship. But after the study of Sparrowe & Liden(1997), the recent literature emphasize the necessity of multilevel approach, focusing on the team context that belongs leader and members beyond independent dyadic relationship. So we explored ‘LMX differentiation’ and ‘TMS’ as team context factor that influenced employee in team. These factors extend LMX research in that team context could be consider as boundary condition in relationship. To test multilevel hypothesis, we collected the survey data from 277 members and 37 teams and analyzed Hierarchical Linear Modeling. In result, We found that employee’s LMX quality increases team commitment and TMS quality moderate that relationship.
A Morphological Analysis of Korean Business Names
The Journal of the Korea Contents Association, 2020
This study is a descriptive analysis of Korean business names listed on KOSDAQ (Korea Securities Dealers Automated Quotation) from a morphological perspective. A total of 1,358 business names on KOSDAQ are collected and analyzed in terms of origins and morphological structure. The analysis exhibits the monopoly of English: only 20% of the names are composed of only Korean elements, including Sino-Chinese, while 76% of them contain some form of English elements. It is pointed out that those English elements are not borrowed from English but are created in Korea and participate further word formation processes. In terms of word formation methods, compounding and shortening are most common, taking up 90% of all names. Multiple derived forms are used from an identical origin word, and even bound forms in English are taken and used as independent words, regardless of their original status in English. It is argued that Korean English is not entirely negative and should be considered as part of World Englishes.