Hanieh Varasteh, Azizan Marzuki & S. Mostafa Rasoolimanesh (2014): International students' travel behaviour in Malaysia, Anatolia: An International Journal of Tourism and Hospitality Research, DOI: 10.1080/13032917.2014.934698 (original) (raw)
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This article focuses on determining the travel behaviour of international students studying in Malaysia. Questionnaire surveys on a total of 409 international postgraduate students of research universities (UPM, USM, UM, UTM, and UKM) in Malaysia were carried out. The results show that most of the international students had a tendency for travelling during semester breaks, staying in hotels, eating at fast food restaurants, and travelling with their friends for the purpose of having fun, and exploring new places. Sightseeing and shopping were identified as the most preferred activities by students and primary sources of information regarding potential destinations by international students include the Internet and friends' recommendations. This study also found that the travel behaviour of the different students is strongly associated with their demographic characteristics.
International students' travel behaviour in Malaysia
Anatolia, 2014
This article focuses on determining the travel behaviour of international students studying in Malaysia. Questionnaire surveys on a total of 409 international postgraduate students of research universities (UPM, USM, UM, UTM, and UKM) in Malaysia were carried out. The results show that most of the international students had a tendency for travelling during semester breaks, staying in hotels, eating at fast food restaurants, and travelling with their friends for the purpose of having fun, and exploring new places. Sightseeing and shopping were identified as the most preferred activities by students and primary sources of information regarding potential destinations by international students include the Internet and friends' recommendations. This study also found that the travel behaviour of the different students is strongly associated with their demographic characteristics.
A Framework of International Students' Travel Behaviour in malaysia
Changes in the demographic structure of a population make many various opportunities for presenting a wide variety of tourism products and services. One of these changes is the growing international student’s participation in education in many countries during the past 10 years. It is well documented owing to international students’ contribution to a country’s economy by tuition fees, living cost as well as their travel behaviors; international students’ market is one of the most important segments in tourism industry. While Malaysia has become one the main countries leading exporter of education however to date relatively little has been paid to travel preferences of international students in Malaysia and their travel behaviors have received little attention as a specific market segment. This paper proposes to present a review of academic articles that have been published about travel behaviors of students, particularly universities’ international students. This article examines th...
A Framework for International Students’ travel behavior in Malaysian Universities
Changes in the demographic structure of a population make many various opportunities for presenting a wide variety of tourism products and services. One of these changes is the growing international student’s participation in education in many countries during the past 10 years. It is well documented owing to international students’ contribution to a country’s economy by tuition fees, living cost as well as their travel behaviors; international students’ market is one of the most important segments in tourism industry. While Malaysia has become one the main countries leading exporter of education however to date relatively little has been paid to travel preferences of international students in Malaysia and their travel behaviors have received little attention as a specific market segment. This paper proposes to present a review of academic articles that have been published about travel behaviors of students, particularly universities’ international students. This article examines the significance of international students to the tourism industry followed by a discussion of the limitations in the literature. The main goal of this article is to identify major variables involved in the identifying international students’ travel behaviors and develop a general framework for the determining of international students’ travel behavior in Malaysia.
A Study on Travel Patterns Among Students in Malaysian Public Universities
International Journal of Academic Research in Business and Social Sciences, 2020
The trends of young travelers are growing in Malaysia involving students of public and private universities. These young travelers have the means and interest to visit both domestic and international tourism destinations. Notwithstanding the expanding trends, there are still limited studies that focus on travel pattern among students of public learning institutions in Malaysia. Therefore, it is useful to recognize the travel pattern of the young generation in order to anticipate their travel demand in Malaysia. Responding to these, a structured questionnaire was distributed to students with the objective to determine the travel pattern among public university students in Malaysia. The data was collected through online survey focusing on frequency of travel per year, types of destination visited and the number of people traveling. Results of this study can provide information on the travel demand among young travelers in Malaysia.
The study of tourism behaviour of international students in Malaysia
International Journal on Social Science, Economics and Art, 2011
— The aim of this study is to explore the tourism behaviour of international students in Multimedia University (MMU), Malacca Campus, during their stay in Malaysia and to examine the effect of perception towards travel destination choice, accommodation service, and transportation service on the perceived level of satisfaction among themselves. A total of 150 international students who studying in MMU have participated in this study and questionnaire survey is employed as the main method of primary data collection. The research findings have indicate that Kuala Lumpur city is found to be most popular travel destination among international students and hotel plus budget –style hotel are to be preferred type of accommodation during their stay. Then, they select bus a most frequent mode of transport while travelling. Next, travel destination choice is seen as the most important factor that will influence the satisfaction level of international students, followed by accommodation and lastly transportation. This research suggests some recommendation and limitations by the end of study.
Factors affecting international students’ travel behavior
This article attempted to find out important factors influencing international students’ travel behavior. A total of 409 international postgraduate students studying in five Malaysian research universities (Universiti Putra Malaysia, Universiti Malaya, Universiti Teknologi Malaysia, Universiti Sains Malaysia, and Universiti Kebangsaan Malaysia) participated in this quantitative study through a selfadministered questionnaire. A structural equation modeling–partial least squares using Warp PLS 3.0 was applied to analyze data. The study revealed that a number of demographic characteristics including age, marital status, nationality, and source of finance significantly affect preferred travel activities and preferences. In addition, travel behavior (as a third-order factor) was also affected by age, marital status, nationality, and source of finance. The moderating effect of information source on relationship between nationality and travel behavior has also been identified, with its main function being adjusting the strengths of relationships between nationality and travel behavior.
The International Student Travel Market: Travel style, Motivations and Activities
One sign of the growing interest in student travel both from the tourism industry and academic researchers is the global independent travel survey conducted by the International Student Travel Confederation (ISTC) and the Association for Tourism and Leisure Education (ATLAS). The survey, conducted in 2002, covers the profile and travel behaviour of 1,630 students booking travel from student travel organisations in eight countries. This article reports the initial results of this research. The survey showed that students are frequent travel consumers with extensive previous experience of relatively long trips outside of their own world region. Most students see their travelstyle as that of 'traveller', but a significant proportion of the market characterised their travel as 'backpacking'. Motivations reflecting a desire for experience are prevalent with student travellers; particularly in terms of exploring other cultures. Motivations tend to be differentiated by destination region and travelstyle and are distinct between students and other young travellers. In spite of these differences in motivation, however, the activities actually engaged in showed little differentiation between students and others. The most frequently mentioned activities were visiting historical sites, walking, sitting in cafes and restaurants and shopping, which were practiced by over 70% of respondents. In this and other respects, the article argues that comparisons of motivation and actual activities indicate a gap between the ideology and practice of travel.
INTERNATIONAL STUDENTS IN ASIA: TRAVEL BEHAVIORS AND DESTINATION PERCEPTIONS
The present study extends the knowledge base by investigating the phenomenon in an Asian setting with particular reference to Taiwan. It was found that Chinese, Asian and other international students in Taiwan appear to behave somewhat differently from respondents in prior studies that were undertaken in Western settings. Cultural backgrounds were shown to influence international student travel behaviors as well as perceptions of Taiwan as a tourism destination. The visiting friends and relatives (VFR) market induced by Asian students offers greater tourism related potential than the travel activity that students themselves undertake. The contrary was found in the case of non-Asian students where the student-induced VFR market is small and prospectively less attractive than the student market. The Chinese international student travel market and induced VFR market showed less potential than anticipated, perhaps because of the embryonic stage of Taiwan/mainland diplomatic and commercial relations.
When building-up and handling products for tourism, knowing the travel choices and preferences of subtle markets, just like international students can produce a viable benefit for tourism products. The aim of this study was to discover the travel behavior of international students (Chinese and Indian sub-continental) studying in UK. The study utilized the mixed method approach comprising both quantitative and qualitative research to examine the travel behaviour of international students and to identify the perceived constraints which limits the students’ decision making process for acquiring leisure activity during their studies. With limited time and resources, the survey was conducted on 150 Chinese and Indian Sub-continental students from three major universities and the quantitative data was obtained by using self-administered questionnaire distributed among the students through e-surveys and on-site surveys.