Customer Experience Requirements for Multiplatform Service Interaction: Bringing Services Marketing to the Elicitation of User Requirements (original) (raw)

Customer Experience Requirements for Multiplatform Service Interaction: Bringing Services Marketing to the Elicitation of User Requirements

2004

Abstract

... Bringing Services Marketing to the Elicitation of User Requirements Lia Patrício Faculdade de Engenharia, University of Porto, Portugal lpatric@fe.up.pt ... Nuno Jardim Nunes University of Madeira, Portugal njn@uma.pt Abstract ...

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