Dispatching the problems in implementing mobile payment services from consumer attitude perspective (original) (raw)
Related papers
A Study of Factors Affecting the Intention to Use Mobile Payment Services in Vietnam
The goal of this paper is to spot out factors affecting the intention to use mobile payment service plan in Vietnam. This study attempts to analyze the impact of various variables extracted from mobility, convenience, compatibility, M-payment knowledge, ease to use, usefulness, risk, trust, and safe to use on intention to use mobile payment. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is to apply Structural Equation Modeling to test all hypotheses. The results indicate that the strong predictors of the intention to use M-payment are perceived ease of use and perceived usefulness. All respondents show that they do not care about risk when they have intention to use mobile payment services. Convenience of mobility, compatibility, and mobile payment knowledge have impacts on ease to use and usefulness. Among of them, compatibility has the most significant impact on ease to use and usefulness in the opinion of those surveyed. Specially, it proved that trust of safe to use has no significant impact on usefulness, but instead has direct impact on intension to use mobile payment services. The outcomes of this research have important connotations for the improvement and development of mobile payment services in Vietnam. Therefore, at the end of this paper, some suggestions based on research results are given for the future development of mobile payment service business in Vietnam.
Scope, 2024
Mobile commerce has rapidly developed in the last few years. However, consumers' widespread acceptance of its transactions in Malaysia poses a significant obstacle for m-commerce suppliers. This paper proposes to examine the factors impacting mobile commerce use in Malaysia. Convenience sampling was employed to integrate TAM and TPB, and 350 surveys were collected online from customers residing in Selangor, Malaysia. The current study employed a two-stage structural equation modelling approach to investigate the research model and evaluate the hypotheses. The results show that perceived usefulness, subjective norms, and ease of use significantly impact consumers' intention to adopt m-commerce in Malaysia. In contrast, attitude and perceived behavioural control do not significantly impact the intention to use m-commerce. Hence, the findings of this paper offer significant advantages for m-commerce providers in Malaysia, particularly for firms that are working towards effectively adopting mobile commerce and enhancing consumers' willingness to utilise mobile commerce in Malaysia. The findings of this paper are advantageous for academics, marketers, policymakers, and practitioners.
Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam
International Journal of Marketing Studies, 2016
Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers' perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.
RAI Revista de Administração e Inovação, 2016
The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. This phenomenon occurs worldwide and provides individuals more flexibility and convenience in carrying out their daily activities. This article aims to evaluate the intention of adopting a future mobile payment service from the perspective of current Brazilian consumers of mobile phones, based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The survey was carried out with mobile customers of a telecommunications company that operates in southeastern Brazil, with a valid sample of 605 respondents. Using structural equation modeling, 76% of behavioral intention was explained through performance expectation, effort expectation, social influence and perceived risk. Perceived cost was found not statistically significant at the level of 5%. This result serves as a guide to participants in the payments market to develop a service for mobile payments of good performance, easy to use, secure and promotes the action of the social circle of the individual at a fair price, in other words, that meets needs and expectations of today's mobile phone users. As well as serves as a stimulus to the development of communication and marketing strategies that highlight these positive attributes and awaken the intention of adoption of the service by the wider range of people as possible.
Asian Economic and Financial Review
The impact of mobile commerce on our daily lives is growing, and it is starting to provide new services that are both engaging and beneficial. The study's objective is to look at how users intend to utilize mobile payment (m-payment) services and how usage intentions and customer satisfaction are impacted. This study aims to comprehend the current state of m-payment services in Bangladesh and determine whether consumer intentions are affected by perceived ease of use, perceived usefulness, mobility, cost, perceived risk, perceived trust, and social influence. A structured online survey with 350 valid samples was undertaken to gather contextual data. The results indicate that perceived ease of use, perceived usefulness, perceived trust, and social influence have a significant and positive impact on m-payment services. On the other hand, mobility, cost and perceived risk have not influenced consumer intentions toward m-payment services. However, this research will assist managers ...
Analyzing the determinants of intention to use the Mobile Payment Services
In light of unprecedented penetration of smartphones and technological advancements, innumerable opportunities have come up for the business organizations for offering the array of services to their consumers. Among other activities, purchase and payment transactions can be carried out seamlessly using smartphones with individual convenience. The smartphones have changed the way transactions were being done. This work attempts to highlight the state of digital transactions in India and study the determinants of intention to use the Mobile Payment Services offered by various financial institutions. The effect of performance requirement, social influence and perceived risk on behavioural intention was studied. It was found that provided the flexibility and convenience to do transactions from any where any time, there is a huge potential for mobile payment services.
Understanding the adoption and usage of mobile payment services by using TAM3
International Journal of Business Information Systems, 2014
This study aims at introducing a modified Technology Acceptance Model 3 (TAM3) to investigate key factors that affect individuals' intention to adopt and use mobile payment (M-payment) in Jordan. It also helps merchandisers avoid spending thousands or even millions of dollars that, on investments, may have minimal and modest effect on whether or not the individuals tend actually to adopt and to use. To reach such ends, a questionnaire was distributed to collect data from 475 undergraduate university students by using a proportional stratified random sample, and analyzed by using a structural equation modeling (SEM). Results show that user's adoption and use of M-payment services can be anticipated from users' behavioral intentions, which are significantly affected by the following: perceived usefulness, perceived ease of use, subjective norm, image, output quality, self-efficacy, perceptions of external control, and playfulness. This study shows that there is a promising and bright future for M-payment services in Jordan as more than 62% of respondents said that they are willing to merchandise by using their mobile phones. He has a PhD in Management Information Systems. His research interests cover IT innovation acceptance and adoption, learning technology, e-business, mobile technology, knowledge management, e-government and m-commerce. He was awarded for his best effort in computer programming by Philadelphia University for the year 2004. AbedAlellah Mohammed Al-Mashqbah received his Master degree in Business Administration from Al al-Bayt University, Mafraq, Jordan. His research interests are information management and m-commerce.
Review of Management and Entrepreneurship
Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically dis...
The Impacts of Facilitating and Inhibiting Factors on Usage Intention of Mobile Payment Services
2020
Mobile commerce has been booming with the development of mobile technology, which has made mobile payment services highly valued by mobile payment service providers and consumers. This study integrated facilitating factors (perceived transaction convenience, social influence, additional value, government support) and inhibiting factors (psychological risk, financial risk, privacy risk) to explore which ones influence users’ usage intentions to use mobile payment services. A research model was developed and empirically tested by using structural equation modeling (SEM) on datasets consisting of 602 mobile payment services users through an online survey questionnaire in Taiwan. Our findings show that the facilitating factors had a significant positive impact on usage intention, with the greatest impact from the factor of government support. Moreover, perceived risk had a significant negative impact on usage intention, with the greatest impact from the factor of financial risk. Therefo...
Computers in Human Behavior, 2016
Mobile payment is receiving growing attention globally, from consumers to merchants, as an alternative to using cash, check, or credit cards. The potential of this technology is enormous. This study aims to identify the main determinants of mobile payment adoption and the intention to recommend this technology. We advance the body of knowledge on this subject by proposing an innovative research model that combines the strengths of two well-known theories; the extended unified theory of acceptance and use of technology (UTAUT2) with the innovation characteristics of the diffusion of innovations (DOI), with perceived security and intention to recommend the technology constructs. The research model was empirically tested using 301 responses from an online survey conducted in a European country, Portugal. Data was analyzed using the structured equation modeling (SEM). We found compatibility, perceived technology security, performance expectations, innovativeness, and social influence to have significant direct and indirect effects over the adoption of mobile payment and the intention to recommend this technology. The relevance of customer's intention to recommend mobile payment technology in social networks and other means of communication was also confirmed, supporting the recommendation to include it in social marketing campaigns and in future technology adoption studies. For researchers this study provides a basis for further refinement of individual models of acceptance. For practitioners, understanding the key constructs is crucial to design, refine, and implement mobile payment services, applications, and products that achieve high consumer acceptance, value, and high rates of positive recommendations in social networks.