An analysis of students’ orientation towards information channels (original) (raw)

International Journal of Farm Sciences, 2018

Abstract

The present paper deals with the students’ orientation towards modern approaches in journalism, communication technologies and journalism. The study is an attempt to explore the media usage pattern among the postgraduate students of Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu. A sample size of 30 students pursuing master's programme under the directorate of Centre for Agriculture and Rural Development Studies was selected by random sampling technique with the prime objective of studying the media usage pattern of students with respect to television, newspaper, internet and other new media channels. Most of the respondents (90.00%) used mobile apps as their prime information channel. Whatsapp was the most popular social medium among little more than two-fifth of the students (43.33%) who preferred it the most among the other social media. Nearly half (46.67%) of the students preferred internet for online TV channels followed by web browsing (30.00%) and online newspaper (23.33%). Among the total respondents more than half (53.33%) of the students preferred English dailies followed by Tamil (40.00%). Exactly half (50.00%) of the students watched TV through home TV followed by mobile app (23.33%).

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