Evaluating the Hospitality Services and Marketing Activities Offered to Medical Tourists in the Egyptian JCI Certified Hospitals (original) (raw)
2018, International Journal of Heritage, Tourism and Hospitality
AI-generated Abstract
This study evaluates the hospitality services and marketing activities directed towards medical tourists in Egyptian hospitals accredited by the Joint Commission International (JCI). It aims to assess the quality of services provided, identify the key marketing strategies employed, and understand the overall experience of medical tourists. Through surveys and qualitative interviews, the research highlights the strengths and weaknesses of the current offerings and provides recommendations for enhancing services to attract and retain medical tourists.
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