Towards a Poetics of MultiChannel Storytelling (original) (raw)

In 2001 Henry Jenkins discussed the growing prevalence of 'transmedia storytelling'. Transmedia storytelling is, simply put, franchises: a movie is followed by a game, then perhaps a comic, website and so on. An example is the Wachowski brother's Matrix franchise. For Jenkins each media, each channel, communicates different aspects of a storyworld. Since 2003 Jane McGonigal, and others, have been researching the phenomenological and social aspects of 'alternate reality gaming'. Alternate reality gaming requires players to traverse websites, games, public play, SMS and so on. Microsoft's The Beast was the first of such 'games' that required participation with websites, posters, faxes, hacking, chatbots and Spielberg's film AI .