Cross-Cultural Influences on Business Communication: Applications for Teaching and Practice (original) (raw)

The Bulletin of the Association for Business Communication, 1988

Abstract

In an increasingly competitive world economy the need for cross-cultural business communication skills is imperative. Yet, many undergraduate business communication programs often ignore this crucial subject altogether. This paper describes two alternate approaches for teaching international business communication. First, an upper-level undergraduate international business communication course is described. This approach reinforces the practice of isolating cross-cultural business communication as a separate field of study, but it does so in an expanded way. The paper describes an actual course designed and currently taught by the author. The second approach described in the paper is one in which the elements of international business communication are integrated throughout the standard introductory undergraduate business communication course. In this

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