Souvenir shopping: a value chain approach (original) (raw)
Related papers
The memorable souvenir-shopping experience: antecedents and outcomes
This study examines the relationship among authenticity, satisfaction, cocreation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists' feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists' individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention.
Effective Factors on Souvenir Purchase: The Case of Foreign Tourists' Viewpoint in Tehran City
The present research aims to gain a better understanding of determinants on the souvenir-purchase behaviour of inbound tourists, a vital factor affecting tourists’ experience in destinations, yet scant attention has been devoted to this in the literature. Drawing on the Oh’s travel expenditure model (2007), this study examines the influence of three types of variables: individual traveller characteristics; trip characteristics; and the perceived value of the souvenirs on tourists’ spending on shopping. The results obtained, through an analysis of self-administered questionnaires gathered from a sample of 115 inbound tourists in Tehran city, showed that men tent to spend more on souvenir purchase than women; there is not a significant relationship in terms of shopping spending patterns between leisure tourists and business tourists; and design, traditional motifs, quality and portability of souvenirs affect purchase behaviour considerably. Further analysis and other findings are also discussed, and recommendations for future research are put forth in this paper.
Determining the factors influencing tourist souvenir expenditure: The case of Turkey
2023
In this study, information will be explored that will contribute to increasing tourism income in destinations with low tourist expenditure per person. For this purpose, the souvenir expenditure of tourists in Turkey is examined. Souvenir stores in Sultanahmet and the Grand Bazaar in Istanbul were investigated using a qualitative case study research design. Semi-structured interviews were conducted with 11 souvenir sellers and 778 online comments of tourists shopping in souvenir stores were analyzed by netnography. As a result of the research, it has been determined that the efforts made to transform products based on the natural, historical and cultural richness of Turkey into brands, and thus increase local product diversity, play a critical role in increasing souvenir expenditure. On the other hand, the importance of the selection of high spending tourists as the target market and increasing the employment of qualified workers in the tourism sector has emerged.
SOUVENIRS IN TOURISM STUDIES: A BIBLIOMETRIC RETROSPECTIVE AND FUTURE RESEARCH AGENDA
2023
Purpose-Souvenir research in tourism research has steadily increased, but to date no metric analysis has been published that assesses the main issues addressed to guide and support new research. Design-This study fills this gap through an updated bibliometric review of 282 articles identified in the SCOPUS/WOS databases and an analysis of the future research agenda. Methodology-The PRISMA method and VoSViewer software for a systematic review was applied. Approach-This process allowed research areas identification identify research and it determined the relationships between them, drawing the paths that this scientific subject has taken. Findings-Results reveal a cross-citation-based cluster formation suggesting six main research themes: authenticity; shopping; symbolic value; satisfaction with shopping/ purchase; destination image; tourist experience. Additionally, a 'future research agenda' is proposed, organized into five general research pillars on the topic: Food consumption trends, Impacts, Souvenir consumption and value in context, Destination experience, and Technology impact. Originality of the research-Findings are expected to help researchers in the field to build their contributions on existing relevant academic advances, thereby better integrating their efforts into a theory of souvenir research that is still forming and consolidating, including through the Providing promising topics and avenues for future research.
Journal of Tourism, Hospitality and Sports, 2020
Since the beginning of tourism industry, it provides the tourists with two kinds of experiences (intangible and tangible). The intangible experience is the level of satisfaction acquired by the tourists from traveling to a destination. The tangible experience is represented by the souvenirs they purchased for themselves or as gifts to friends and relatives. Souvenirs may sometimes be handicrafts, traditional products or luxury products. Souvenirs have become a central point to the tourist experience that represent the things they have seen, the places they have been, and the memories they have made. The potential benefits of souvenir sales are very essential for all tourist destinations.Nowadays, the souvenirs industry has become a very important supporting tool used to promote the tourism industry in all countries. This paper is divided into two parts. The first part is the conceptual background of the study and its purpose is to understand the importance of tourist souvenirs as an essential component of tourism industry. The second part is the case study of the United Arab Emirates as it is a leading tourist destination all over the world and very famous for its unique souvenirs.
Values of souvenirs as commodities
Although souvenirs have received increased research interest in tourism studies, sociological research in this field still remains limited. This exploratory study aspires to overcome past research negligence on the values identified in social theory for commodities, such as Marx’s use and exchange values and Baudrillard’s sign-value, as well as introducing an additional one, the spiritual-value. By using a sample of twenty respondents in Veria, a small city in Northern Greece, this study attempts to interpret souvenirs as commodities with certain values and to identify the functions that tourists expect to perceive when purchasing them. Despite its limitations, this study provided a theoretical understanding of the sociological aspects of souvenirs’ consumption in relation to the four values.
IOSR Journal of Humanities And Social Science (IOSR-JHSS), 2020
Domestic tourists in developing countries such as Zimbabwe do not purchase souvenirs to the same levels as compared to their regional and international counterparts. Statistics indicate that less than 10% of the souvenir market in Zimbabwe comprises of domestic travellers. With growing dominance of domestic tourism as an alternative to international tourism, it is imperative that domestic tourists partake in the consumption of artefacts and souvenirs. The souvenir and artefacts sector has contributed immensely to employment creation. Continued disregard of souvenirs by domestic tourists can result in loss of revenue for the artists as well as a dearth of an important component of cultural tourism. Using a quantitative methodology, this study sought to explore domestic tourists" expenditure patterns of souvenirs in Zimbabwe. The study specifically sought to establish domestic tourists purchasing patterns of souvenirs in Zimbabwe, determine stakeholders" attitudes towards souvenirs in Zimbabwe, explore factors determining the purchasing behaviour of souvenirs by domestic tourists in Zimbabwe, and explore strategies to enhance the purchasing of souvenirs by domestic tourists in Zimbabwe. In order to achieve these objectives, a questionnaire was administered to a sample of 384 different stakeholders. A response rate of 52.3 % was achieved from the distributed questionnaires. Data was analysed in SPSS. To support these findings, a literature review was also done. Findings indicated that domestic tourists in Zimbabwe partake in the purchasing and consumption of souvenirs to a limited extent. Findings of this study are confirmatory of the null hypothesis of this study that domestic tourist in Zimbabwe do not partake in the purchasing and consumption of souvenirs to the same levels of their international counterparts. The study recommended that, in order for domestic tourists to participate more in the purchasing and consumption of souvenirs, suppliers should make information about the souvenirs on sale more available, increase promotion and review their pricing models.
2016
Extant literature reveals that tourists’ expenditures incurred in the destination areas has been less focused and studied. The expenditure is a tool enticing development, poverty alleviation and employment creation within the local economy. Tourists’ expenditures, particularly on items like souvenir purchase, shopping etc., are seen as positive spin-off in the local economic development. Attributing proper value, studies have been conducted involving different dimensions of tourists spending behaviours. Tourists’ propensity to spend higher amount while staying long in the destination area has also been established in research findings. Studies have also been carried out to examine the nature, extent and composition of tourists’ expenditure. In fact, the degree of economic benefit derived may vary across the nature or forms of tourists’ expenditure. Research findings show that expenditures on shopping and souvenirs are very meaningful for the local economy. But the nature of associat...
Explore Tourist souvenir-purchase behavior
Shopping is an important travel activity and contributes to boost the economy. Shopping opportunities are regarded as the major attraction causing tourists to travel. This research explored tourists' shopping behavior with relation to their demographic characteristics and trip characteristics. The results indicate that age, gender, income and trip characteristics are significant factors influencing tourists' shopping expenditure and their purchased items. The study about tourist shopping behavior can afford Taipei101 retailers some practical information. Therefore, they can provide better tourism marketing, product development and consumer service in the future.
This research studies the various reasons why tourists buy souvenirs during their vacation. This paper was conducted via interviews and questionnaire, which was distributed to 270 respondents around Sarawak. Data was analysed using Means and Factor Analysis. The findings showed that tourists buy souvenirs because of: 1. Love, Beautiful and Unique, 2. Gift To Loved Ones, 3. Has Picture and Remind Of The Place, 4. Traditional and Show Culture, 5. Wear and for Myself, 6. Cannot Find in My Own Country, 7. Learn Other Country and Culture, 8. Collection and Friends, 9. Different Shape, Color and Design and 10. Proof and Research. This paper is of value to provide better understanding about tourists' preference of souvenirs especially for those retailers in the related industry.