Profiling E-buyers in Saudi Arabia: Demographic, Experiential, and Attitudinal Factors * LE PROFILAGE DES E-ACHETEURS EN ARABIE SAOUDITE: LES FACTEURS DÉMOGRAPHIQUES, EXPÉRIMENTAUX ET DES ATTITUDES (original) (raw)
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ATTITUDE OF SAUDI CONSUMERS TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO AL-HASSA REGION (KSA)
This research presents a study of measuring the attitude of Saudi consumers towards online shopping: Al-Hassa Region. The sample consists of 386 respondents. Even though a good communication and Internet networks are available in Saudi Arabia and a good economic status for the citizen nowadays and the expected future, E-commerce is still not a trend for Saudi consumers which indicates that (62% of respondents) did not even purchase online. Moreover, Saudi populations are young, they are educated too, either inside the Kingdom or in King Abdullah scholarship program, and they are like to travel abroad, the online shopping still far away. The prominent reasons of keeping consumers distrust online shopping were highlighted. The Study found out that there were different factors that affect E-commerce practices. First factor is risk factors which include for example waiting time to receive the products. Second is financial risks which involves credit cards, losing the privacy and purchasers are not be able to return money if they are not satisfied with products. Also, product risks which include for example products are not received or they are receiving fake products or services and the language barrier which means consumers are unable to understand English language. Finally the current infrastructure is not reliable enough to make consumer fully confidant with the security websites and postal system.At the ends of this paper, several implications and recommendations for future research related to online purchase are subsequently discussed
ONLINE SHOPPING BEHAVIOUR IN SAUDI ARABIA – AN EMPIRICAL STUDY.
Purpose:-The main aim of the study was to find out the online shopping consumer behaviour in developing countries with special reference to Saudi Arabia. The researcher investigates the influence of demographic factors, psychographic factors and store variables on online hopping behaviour. Design/methodology/approach:- The objectives of this study were addressed by using a quantitative research strategy, based on questionnaire survey of the people living in Jeddah city in Saudi Arabia. The questionnaire was structured and close-ended measuring the intensity of response on five point Likert scale from 1 to 5. The respondents included Saudis and Non Saudis working and living here. Convenience random sampling method was used to administer the questionnaire on sample size of 400 respondents. Findings:- The findings of the study showed that the people are well aware of online shopping concept, they interested in buying online, Saudis are more interested than non-Saudis, females are more interested than males, psychographic factors do not influence the online shopping behaviour however, store-variables play important role in online shopping decision. Practical Implications:-This paper provides useful information in understanding the e-consumer behaviour in Saudi Arabia, especially the factors which influence the decision of online shopping. Originality/value:- This is one the few studies on online shopping behaviour of the e-consumers in developing countries especially in the middle-east.
arXiv preprint arXiv:1211.2407, 2012
Abstract: This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively influence the decision of Saudi customers to buy from online retailers in Saudi Arabia. Although Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. While the overall research project involves exploratory ...
Pages: 1-10 Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia
2015
This study intends to identify factors that may affect consumer behavior in Saudi Arabia while shopping online. Although Saudi Arabia has the largest and fastest growing ICT in the Middle East and the online shopping activities in Saudi are increasing rapidly, it is still lagging behind the global development. The four factors–website design quality, perceived trust, perceived convenience and advertisements & promotions were selected from the available literature. A survey was conducted and questionnaire that includes 25 questions was distributed randomly to a sample of 107 participants in Dammam city (in the Eastern Province of the kingdom). The collected data was analyzed by using SPSS software. The result indicates one hypothesis has been accepted. The findings of the study are analyzed and discussed further at the end of this paper.