A Study of Solo’s Tourism Product Potential as Halal Tourism Destination in Indonesia (original) (raw)
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Opportunity and Threat of Developing Halal Tourism Destinations: A Case of Banjarmasin, Indonesia
Banjarmasin is a unique city and well known as a City of Thousand Rivers (Kota Seribu Sungai). There are many potential halal tourist destinations in the city primarily those related to rivers and the Islamic life of the people. However, these potentials have not been developed adequately for tourism. As such, the aim of this study is to reveal the potentials of halal tourism in Banjarmasin and to assess the opportunity and threat in developing the city as a favorite halal tourist destination in Indonesia. For that reason, the Global Muslim Travel Index (GMTI) 2018 became the referred standard. The study was conducted with a qualitative approach and analyzed by using the descriptive-analytical method. The study reveals that Banjarmasin has the treasure of religious, natural, historical as well as shopping and culinary tourist destinations. The religiosity of the people that is reflected in their cultural life is also interesting to be observed. All these provide a big opportunity to attract both domestic and foreign visitors. But at the same time, the city still faces some threats especially in terms of lack of access, communication, and services that need to be seriously overcome by all relevant stakeholders.
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021), 2021
Tourism makes a significant contribution to the Indonesian economy. West Sumatra has a great potential to get investors to develop its tourism, because it has a beautiful nature coupled with its diverse and unique culture. Although several awards have been won by West Sumatra, West Sumatra has not been able to reflect a "decent" class in terms of infrastructure readiness, management, supporting facilities, and low awareness of community tourism culture. The purpose of this research is to formulate a strategy for halal tourism in West Sumatra in order to build a positioning to increase the competitiveness of halal tourism in Indonesia. This research is a qualitative descriptive study using secondary data from scientific journals, previous research, and publications. Primary data collection techniques were obtained by means of in-depth interviews with semistructured methods and non-participatory observation techniques. In order to build a positioning to improve the competitiveness of halal tourism in Indonesia, the implementation of halal tourism marketing strategies that can be done is DOT (Destination, Origin, Time), BAS (Branding, Advertising, Selling), POSE (Paid Media, Owned Media, Social Media, Endorse). Meanwhile, the strategy for developing human resources for halal tourism is to create sustainable and competitive human resources, distribute tourism scholars, and create qualified and trained human resources. In addition, the strategy of making West Sumatra as Indonesia's leading halal tourist destination is to increase public awareness to be involved in sustainable development tourism programs, add and improve tourism support facilities, promotion through digital media, and increase halal tourism certification. Based on the results of the study, recommendations were obtained on how to manage halal tourism in West Sumatra to become Indonesia's leading destination.