The Online Privacy Frontier (original) (raw)

E-Commerce and Privacy: Exploring What We Know and Opportunities for Future Discovery

Journal of Information Systems, 2011

Electronic commerce (e-commerce) has a built-in trade-off between the necessity of providing at least some personal information to consummate an online transaction and the risk of negative consequences from providing such information. This requirement and the increased sophistication of companies' personal information gathering have made e-commerce privacy a critical issue and have spawned a broad research literature that is reviewed in this paper. Key research issues and findings are organized, using a framework defined by four key stakeholder groups—companies, customers, privacy solution providers (PSPs), and governments—as well as the interactions among them. The review indicates that the published research on e-commerce privacy peaked in the early 2000s; thus, it has not addressed many of the technological advances and other relevant developments of the past decade. Potential research opportunities for researchers in Management Information Systems (MIS) and Accounting Inform...

Privacy of Internet Users in the Era of Transformative Marketing

2020

This research aims to investigate the customer concern of privacy over the internet pertaining to e-commerce companies in the era of transformative marketing. The paper discusses different drivers and challenges of customer's data protection. The article also explores the two prominent prospects on internet privacy; the "consumer protection view" and "free-market view". To carry out the current study, a thorough literature review is done. Recent articles published in high-quality journals relevant to the topic were collected and analyzed for carrying out current study. Based on the review of literature, it can be stated the vast majority of consumers are unaware of how their personal data is used. Consumers are either too careless in managing their data or too cautious, which may lead to problems for all stakeholders. The researchers advocate the consumer protection view. The current article highlights alarming insight that consumers are unaware and unconcerned how their private data is used for commercial gain without taking their permission. The two views on consumer privacy are shared, and future evolution in these views is discussed. The article has also highlighted that the government has to play an active role since the issue pertains to the entire world.

How consumer Online Privacy can be properly managed

Abstract. With the world now becoming a global village, most business have over the years migrated their businesses online commonly known as e-commerce. Though this new technology brings about a wider market reach and faster marketing for most companies, it has also raised the issue of trust between business owners and their customers. The customers want to be sure that their information will be kept private and also be conducted in a timely fashion accurately. The intention of this paper is to discuss the main issues concerned with consumer online privacy and how best to tackle these issues and possible technologies to address these issues. Keywords – e-commerce, consumer online privacy, trust

Web privacy: an essential part of electronic commerce

2003

Abstract. Web users' concerns about their privacy result in reduction of online shopping activity. Widely spread Web marketing is not possible without an appropriate protection of customers' privacy. The significance of privacy in electronic commerce is illustrated in this article. We present a classification of Web privacy risks and describe an evolution of privacy enhancing technologies.

Information privacy issues : implications for direct marketing

2007

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers' opinion on information privacy and their shopping behaviour, especially within a direct marketing context. The objectives of the study included the dependency between age and level of education and knowledge about information protection practices; the privacy concerns of direct and non-direct shoppers; and the direct shopping behaviour of victims versus non-victims. A probability (systematic) sampling design was used to draw a representative sample of households with listed telephone numbers in the different provincial Telkom telephone directories. The sample units were randomly selected, after which 800 telephone interviews were conducted with adults from these households. Findings include that: the level of awareness of name removal procedures is not dependent on age or educational level; direct shoppers and nondirect shoppers differ in terms of their concern for solicitation practices and victims and non-victims differ in terms of their Internet shopping behaviour. The results from the study suggest that the ability to gather and maintain personal information does not necessarily imply that direct marketers are successful in establishing meaningful relationships with consumers. Direct marketing organisations need to be cautious of how they use consumers' collected information and attend to several privacy issues if they want to facilitate relational exchanges between themselves and consumers.

Information Disclosure and the Online Customer Relationship

The issue of eliciting personal information poses ethical and social issues for the designers of electronically mediated human-human and human-organizational information systems. Equally personal information disclosure is central to online trade, because customers who cannot be convinced to disclose cannot trade, as without details like delivery address and credit card there is no trade. A participant's willingness to disclose personal information is an important indicator of trust, as every e-business transaction requires some disclosure, like name, address and credit card. This paper considers the factors that affect disclosure in an online environment, and suggest three: privacy contract, reciprocity and disclosure type. Initial data suggests that disclosure is affected by the type of information requested.