Flip the Model: Strategies for Creating and Delivering Value (original) (raw)

The Jazz Singer is arguably the most disruptive film of all time. Released in 1927, it launched the transition from the silent film era into the talkies. Much more than an incremental improvement, this musical introduced a radically new technology (synchronized dialogue) resulting in a game-changer for the film industry. While silent movies didn't disappear overnight, it was obvious that "living pictures" were the future of the box office. By the end of 1929 nearly all films were talkies. 1 Consider the impact on the established order. The musical Singin' In the Rain (1952) depicts this critical point where movie stars from one era struggled to adapt in the new environment. 2 Actors had to reinvent themselves, and many headliners simply could not adjust. The production side was similarly upended, demanding new processes and workflows. Sound engineers, technicians, screenwriters, and voice coaches were now in high demand.