Qualitative study of current and prospective student perceptions of a university web site (original) (raw)
Web site evaluation is an underdeveloped research area in education and psychology. The fields of marketing and human-computer interaction (HCI) have been more active in web site studies but have two significant limitations: (a) the studies fall short in the integration of educational and psychological constructs when evaluating user experience (e.g., perception, cognitive processing, and knowledge building strategies); and (b) have yet to provide user-friendly and affordable analytical tools for systematic web site evaluation. New robust and user-friendly web site evaluation strategies may be useful to universities in understanding how to redesign their web sites to communicate optimally their strengths and progress to prospective students. The purpose of this exploratory qualitative study was to evaluate current and prospective students’ perceptions of how well one university web site projected its commitment to multicultural and international transformation. It is hoped that the ...
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