Influence of Fashion Involvement, Attitude, and Price, Toward Purchase Intention of Ethnic Weaving (original) (raw)

The influence of product quality, customer value, and lifestyle on purchase decisions for woven fabrics (Study on: West Muna Weaving House)

World Journal of Advanced Research and Reviews

Fashion is often used as a tool to reveal one's identity and self-worth. One type of traditional Indonesian fashion is woven cloth typical of West Muna Regency. Sales of West Muna woven fabrics are not as smooth as weaving in other areas of Southeast Sulawesi Province. This study aims to analyze the quality of West Muna weaving products, customer value perceptions, and the suitability of lifestyles to consumer purchasing decisions of West Muna weaving. This study uses a quantitative approach with a purposive sampling technique. 133 respondents spread across 3 different regions have given their assessments of the quality of West Muna weaving products, their perceptions of the values ​​of West Muna weaving, and the suitability of their lifestyle to the value and performance of West Muna weaving. The results showed that product quality, customer value, and lifestyle partially and simultaneously influence purchasing decisions for West Muna woven fabrics. The result show that: (1) Pr...

Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers

Contaduría y Administración

This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle-class with an income ranging from 479 to 638 dollars a month; (2) they are part of the potential consumer market because they are under 30 years-old on average; and (3) they are familiar with the dynamic of handmade ethnic textiles because they live in a State that has native handicraft communities. Using the mediation model from Baron and Kenny (1986), the results showed that purchase attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. Moreover, we found that ethnic identity influenced the intention to purchase ethnic textiles. This article provides information on the purchasing behavior of ethnic textiles by middle-class consumers in ...

Consumers' acceptability and creative use of traditional woven fabric

International Journal of Consumer Studies, 2006

The study examined the utilization and acceptability of traditional woven fabric 'aso-oke' in patchwork craft design as bedcover and throw pillows. The 'aso-oke' fabric was sewn using a patchwork technique of clothing construction to produce a bedcover and throw pillows. A questionnaire designed on a 5-point Likert scale was used to collect the data. The result showed a favourable response of Likert mean score 4.17 which indicates a greater acceptability of the fabric and design used in the making of the bedcover and throw pillows.