Exhibitors’ preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF) (original) (raw)

Exhibitors’ preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF)

Journal of Convention & Event Tourism, 2021

Abstract

The success of a trade fair is measured against the quality and quantity of exhibitors in attendance. This research therefore sought to get insights into exhibitors’ preferences that captivate them...

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