Do Consumers with Green Lifestyles Appreciate Green Attributes of Low Involvement Products? (original) (raw)

2010, Marketing Management Association Conference, March 24-26, p. 20

Tomorrow's marketing managers will be making decisions in an uncertain environment, in turn today's marketing educators must prepare students for the challenges of making decisions with ambiguous cues. Thus, the incorporation of testing and teaching techniques which encourage ambiguity tolerance is advanced.

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