The socio-economic impact of the Klein Karoo National Arts Festival (KKNK) (original) (raw)
Related papers
The impacts of a major South African arts festival : the voices of the community
African Journal For Physical Health Education Recreation and Dance, 2013
One of the fastest growing segments of tourism globally is that of events and festivals. In the South African arena alone, there are more than 300 annual festivals of which arts festivals especially have grown significantly. These arts festivals aim to provide unique experiences to both tourists and residents. The communities act as the hosts, and to sustain their members' support for their festivals it is important to determine their perceptions of the impacts of these festivals and aspects influencing these perceptions. Ultimately, negative attitudes towards the event and the visitors may create difficulties and endanger the sustainability of any particular festival. The aim of this research is therefore to determine the impacts of an arts festival on the community and identify differences in perceptions based on socio-demographic characteristics. The quantitative research was conducted by means of a survey during the annual Aardklop National Arts Festival (Potchefstroom). A factor analysis was performed to determine the underlying impacts of the festival on the residents, while t-tests and ANOVAs were used to determine differences between various demographic variables and the impact statements. The factor analysis revealed five factors that were labelled: Positive economic impacts; Negative community impacts; Positive community impacts; Community opportunities and Tourism impacts. This study identified very few significant differences between gender, qualification and occupation regarding the impacts which are important in the planning and marketing of the festival. Thus the festival impacts positively on the community but attention can be given to the negative impacts of the festival.
Residents' Perceptions of the Impacts of a Major Arts Festival in South Africa
Arts festivals are a growing phenomenon in South Africa and there are various festivals to choose from. The aim of these festivals is to provide unique experiences to both tourists and visitors and they should therefore focus on the development and improvement of the festivals. The major arts festivals in South Africa are annual events and therefore the opinions and roles of residents in the festival are important. The community acts as the host and to sustain their support for the festival it is important to determine their perceptions of the impacts of these festivals. Ultimately, negative attitudes towards the event and the visitors can create problems and endanger the sustainability of the festival. The ideal situation is to maximise the positive impacts and minimise the negative impacts. Quantitative research was conducted by means of a survey, in September 2010 during the Aardklop National Arts Festival (Potchefstroom). A factor analysis was done to determine the underlying impacts of the Festival on the residents, and t-tests and ANOVAs were used to determine differences between various demographic variables and the impact statements.
Journal of Human Ecology, 2013
Festivals in South Africa contribute greatly to the economic and social well-being of communities and offer various benefits. The host community is considered to be one of the key role players in tourism and therefore relations between the festivals and the host communities play an important role in understanding the social impact of an event. The aim of this research is to determine the influence of length of residency on the social impacts of arts festivals. To achieve this aim, a quantitative study was conducted in the communities of Oudtshoorn and Potchefstroom. Results indicated that residents who had been living in these communities for longer, had stronger opinions about certain negative impacts resulting from the festivals than those residents who had been living in these towns for a shorter period of time. It is thus evident that length of residency influences the social impacts of arts festivals and may influence the sustainability of these festivals as well.
The economic impact of the Volksblad Arts Festival
Acta commercii, 2006
Arts festivals, as a form of event tourism, are becoming more and more popular in South Africa with new festivals developing annually. The Volksblad Arts Festival in Bloemfontein celebrated its fifth anniversary in 2005. The purpose of this paper is to indicate the economic impact of the annual Volksblad Arts Festival on the local economy of Bloemfontein. Results are also compared with research done at other popular festivals in South Africa. Design/Methodology/Approach: The main thrust of the paper is to determine the economic impact of the Volksblad Arts Festival in Bloemfontein. More than 400 visitor questionnaires and 72 business questionnaires were administered and successfully completed during the festival that took place from 12-17 July 2005. Findings: The results show that this festival generates R18 405 653. If one compares it to festivals such as the KKNK in Oudtshoorn, the National Arts Festival in Grahamstown and even Aardklop held in Potchefstroom, it is evident that Volksblad is a smaller festival and it is therefore also expected that the economic impact of the festival should be less. Implications: This paper presents a comprehensive approach to understanding the measurement of the economic impact of a festival like the Volksblad Arts Festival. It provides tourism managers of Bloemfontein with an indication of the potential of event tourism as a source of income for the city. It also indicates the need for more extensive marketing in order to increase the percentage of non-local visitors to the particular festival. Originality/Value: Bloemfontein is increasingly regarded as an event tourism destination rather than an end destination for leisure tourists. This research represents an original attempt to indicate the potential impact of events to the tourism managers of Bloemfontein as well as other destinations with similar interests.
2017
Festival tourism has shown growth over the years, especially in the context of developing countries such as South Africa. Destinations around the world are utilising festivals as a draw card to boost local economies. The current paper aimed to investigate economic impacts of Buyel’Ekhaya Pan-African Cultural Music Festival (BPACMF) on East London residents in the province of Eastern Cape, South Africa. Despite the fact that East London city has successfully hosted this festival over the past nine years, its economic level of contribution on local residents is dubious. Qualitative and quantitative research approaches were used to assess the economic impacts of BPACMF on residents of East London city. Semi-structured questionnaires were administered to 200 residents living around the area where the event takes place. Purposive and stratified sampling methods were applicable to identify the selected areas. Random sampling was applied to choose respondents. The data was captured and ana...
2015
The standardisation of a measurement scale to measure an arts festival‟s contribution to the performing arts is described. The measurement scale, namely the questionnaire, is based on literature, where the contributing factors, namely economic, emotional, educational, marketing, quality and growth and development contribution of an arts festival to the performing arts are determined based on the perception of the festival visitor. The scale proved to be a valid measure, as the exploratory factor analysis on the combined data of Innibos and Vryfees (n = 982) supported construct validity and criterion validity. Further validity was proven by a confirmatory factor analysis on the data of KKNK (n = 602). CFA fit indices also indicate that the model has a satisfactory fit with the data. The scale can also be regarded as a reliable measure based on the high Cronbach‟s alpha coefficients and inter-item correlation values of the factors. Details of the methodology are described and the subs...
The participation of the host community in the Aardklop National Arts Festival
2002
Little empirical research has been done on the opportunities presented to the event management profession by the significant growth in the size, scope, length and visibility of the tourism industry, as indicated by hallmark events such as numerous world fairs, festivals and sport events. The aim of this research was to determine the motivational factors that push and pull the local residents of Potchefstroom, South Africa, to attend and participate in the Aardklop National Arts Festival (Aardklop Festival), as well as the situational inhibitors that discourage them from participating in the festival. The specific festival activities they enjoyed most were also identified. The research for this dissertation was undertaken in Potchefstroom where the Aardklop Festival has been held annually since 1998. This is one of the largest arts festivals in South Africa and highly popular on the annual events calendar. The findings of the research are significant as they may promote the sustainability of the Aardklop Festival in South Africa's growing and competitive festival and events market by assisting the festival management to gain greater insight into strategies for profitable marketing and future communication. The research findings may assist event organisers not only to understand the importance of research, but also to consider and understand the needs of the local residents in the host community, since various authors have indicated that these residents play a pivotal role in the sustainability of a festival.
Does the location of arts festivals matter for the economic impact
Papers in Regional Science, 2006
Abstract. While cultural events are primarily hosted to enhance, expand and celebrate a certain culture, the economic role that these events play in the host towns are often overlooked. The economic importance stems from the expenditure by attendants that filters through the local economy, stimulating output in the economy. This note makes use of primary data obtained from visitor (demand side) and business (supply side) surveys to determine the local economic impact of the three leading arts festivals in South Africa. The results indicate that the location and size of the town is an important factor in the impact of the event on the town and the region.
2018
Across the globe, festivals attract significant interest in both the developing and developed economies. Festival tourism can be used as a tool to boost the local economy and has the potential to aid in the seasonal, geographic and demographic spread of tourism. The contribution of tourism to the development of local regions is prolific, as it creates jobs and stimulates the economy. Examples of festivals around the world are the Bristol Harbour Festival in the United Kingdom, the Rio Carnival in Brazil, and the Vodacom Durban July and the Grahamstown National Arts Festival in South Africa. Festivals have the potential of injecting economic, social and environmental (triple-bottom line) benefits. Therefore, this study examines how festivals can usher in new economic development opportunities for tourism destinations. Both quantitative and qualitative research approaches were employed in the study. Primary and secondary data sources were consulted to understand the phenomenon. Purpos...