A Survey on Mobile Banking Applications and the Adopted Models (original) (raw)
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Proceedings of the International Conferences ICT, Society, and Human Beings 2019; Connected Smart Cities 2019; and Web Based Communities and Social Media 2019, 2019
The study examines which technical and psychological factors affect the willingness of the consumer to adopt a new financial application, as part of the transition to mobile banking. Six factors were examinee: relative advantage, complexity, compatibility, accessibility, trialability and perceived risk. To this end, a self-reported questionnaire was distributed via social media among 402 banking customers. Findings indicate that the four criteria with the significant impact on adoption of a financial application to smartphones are: relative advantage, compatibility, accessibility and trialability.
Mobile banking: Exploring determinants of its adoption
Journal of Organizational Computing and Electronic Commerce, 2017
As accessibility of technology, availability of information, and ability to interact through the Internet increase and evolve, more people are gravitating toward increasing their use of the Internet. Although the number of Internet banking users has grown rapidly in recent years, not all customers are ready to accept mobile banking services. It remains a challenge for banks to explore how to attract more customers to adopt the use of banking services via a mobile channel. This study examines the factors that impact acceptance of the use of mobile banking. A total of 309 subjects participated in this study. Data were collected via a survey instrument. A multiple regression analysis was used to analyze the data. Findings suggest factors that banks should A c c e p t e d M a n u s c r i p t 2 consider when implementing mobile banking services, thus allowing them to design services that meet the needs of their customers.
Factors Affecting Customers Adoption of Mobile Banking Services
The Journal of Internet Banking and Commerce, 2016
With the rapid advances in technology and changing demographics and life-style of people, the traditional branch banking is giving way to electronic banking (e-banking) and more recently mobile banking (m-banking). However, numbers suggest that the rate of acceptance of technology is quite low. In India, as quoted by an RBI report (Report of the Technical Committee on Mobile Banking, 2014), 64 banks have commenced mobile banking operations and there are 22 million active mobile banking users, which is roughly 5% of the total bank accounts. Lack of awareness, security concerns and technical issues are considered as the major reasons behind customer resistance to mobile banking services. Hence, it is pertinent for the service providers to understand and address the needs of customers so as to optimize their mobile banking experience. The current study aims at describing the usage patterns of mobile banking customers and identifying the factors which influence their usage of m-banking....
Customer Acceptance on Mobile Banking
International Journal of Progressive Research in Science and Engineering, 2021
Mobile banking has become the modern era in almost all countries in the world. Mobile banking refers to the provision of financial services through mobile phones or smartphones with internet connectivity. The people in the country were very much adapted to the new technology in order to be updated with the promising trends in the market. The aim of this study was to examine the customer acceptance of mobile banking. The Research has found out five factors influencee the adoption of mobile banking such as Perceived usefulness, Perceived Ease of Use, Satisfaction, Security and Trust and Website Convenience. The study has adopted descriptive research design. The primary data is collected from 135 respondents who are the customers and users of mobile banking by using a questionnaire. Collected data were analyzed with the help of Percentage analysis and Statistical Package for Social Science (SPSS) and the hypothesis were tested using Chi-squared tests & correlations. The people who are Older are not ready to take risks and to trust modern technology and also hesitate to undergo a new adoption. As a huge amount of funds has been spent to develop the Apps for Mobile Banking, Some crucial actions can be taken to familiarize those apps to the Mobile Banking users. The study suggests the banks take some appropriate measures to acquire the trust and satisfaction of Consumers on Mobile banking which leads to the rapid adoption and acceptance and usage of Mobile banking.
Mobile banking adoption: A literature review
Telematics and Informatics, 2015
Electronic commerce (e-commerce) continues to have a profound impact on the global business environment, but technologies and applications also have begun to focus more on mobile computing, the wireless Web, and mobile commerce. Against this backdrop, mobile banking (m-banking) has emerged as an important distribution channel, with considerable research devoted to its adoption. However, this research stream has lacked a clear roadmap or agenda. Therefore, the present article analyzes and synthesizes existing studies of m-banking adoption and maps the major theories that researchers have used to predict consumer intentions to adopt it. The findings indicate that the m-banking adoption literature is fragmented, though it commonly relies on the technology acceptance model and its modifications, revealing that compatibility (with lifestyle and device), perceived usefulness, and attitude are the most significant drivers of intentions to adopt m-banking services in developed and developing countries. Moreover, the extant literature appears limited by its narrow focus on SMS banking in developing countries; virtually no studies address the use of m-banking applications via smartphones or tablets or consider the consequences of such usage. This study makes several recommendations for continued research in the area of mobile banking.
Mobile banking: proposition of an integrated adoption intention framework
International Journal of Bank Marketing, 2010
Purpose-This paper's objective is to propose an integrated framework to investigate the adoption intention of mobile banking technology and to test it in the Brazilian context. Design/methodology/approach-A total of 666 respondents from the most economically developed cities in Brazil were surveyed. The sample comprised 333 mobile banking users and 333 mobile banking non-users. Partial least squares was used to analyze the proposed framework's construct relations. Findings-The framework offers an integrated view, taking into account more predictors than other studies on the adoption of innovations. For non-users, the framework was able to explain approximately 69 percent of the dependent variable (intention to adopt mobile banking) variation, which is a figure higher than those obtained in previous studies. However, for current users of mobile banking, only 27 percent of the dependent variable variation was explained by the framework. It was also observed that the predictors' influence over the criterion variable was different for each group of mobile banking users and non-users. Originality/value-The findings suggest that the proposed integrated framework offers a deeper understanding of the variables that influence the adoption of mobile banking.
An Efficient Model to Improve Customer Acceptance of Mobile Banking
Abstract— During the last ten years technological development has reshaped the banking industry, which has become one of the leading sectors in utilizing new technology on consumer markets. Today, mobile communication technologies offer vast additional value for consumers' banking transactions due to their always-on functionality and the option to access banks anytime and anywhere. Various alternative approaches have used in analyzing customer's acceptance of new technologies. In this paper, factors affect acceptance of Mobile Banking are explored and presented as a New Model.
Adoption of mobile banking applications : study on young people
Anadolu Üniversitesi, 2017
The main objective of this study is to explore factors which influence Intention of young people to adopt Mobile Banking Applications. Primary data were collected from Turkey (217 participants) through questionnaires grounded on Technology Acceptance Model (TAM) together with Trust (T). Through factor analysis and structural equation modeling (SEM), the findings revealed that the Perceived Usefulness has positive influence on Intention to adopt mobile banking applications. Additionally, Trust also has positive influence on Intention to adopt mobile banking applications. Furthermore, Perceived Ease of Use not only has positive influence on the Perceived Usefulness, but also on Trust. Therefore, Perceived Ease of Use affects Intention to adopt mobile banking applications through these factors. Moreover, no statistically significant differences were found by ANOVA between males and females with respect to the factors investigated and Intention to adopt mobile banking applications.
An Empirical Investigation on Consumer Acceptance of Mobile Banking Services
Business and Management Research, 2013
This study explores factors influencing adoption of mobile banking. Based on extended Technology Acceptance Model (TAM), we identified five factors which influence consumers' behavioral intention to adopt mobile banking: perceived usefulness, perceived ease of use, perceived credibility, perceived self-efficacy, and perceived financial cost. Data was collected from 165 respondents through a survey questionnaire, and the regression was used to analyze the relationships. Our results indicate that all factors except for perceived financial cost have a significant impact on behavioral intention towards mobile banking usage. Perceived usefulness is the most influential factor explaining the adoption intention. We also found that consumers' perceptions are different between mobile banking users and non-users. For users, perceived ease of use is the important factor while perceived self-efficacy significantly influence non-users' adoption intention. Implications from these findings help banking institutions to strategically frame their service model for broader mobile banking adoption.
Factors Affecting Mobile Banking Adoption
2021
Mobile Banking has always been the focus of the banks to provide an alternative banking channel for the bank customers. However, the adoption rate was still relatively low and increased gradually over the decade. Thus, it is important to examine the factors affecting Mobile Banking Adoption to provide better insights to improve the situation for the bank customers to adopt it for banking purpose. In this conceptual article, the past literature related to the investigation of Technology Adoption was reviewed. Based on the review and also the understanding of the theory, this article further explores on the interactions of the constructs from Technology Acceptance Model (TAM) & Unified Theory of Acceptance and Use of Technology (UTAUT), Perceived Trust, Technology Awareness and Mobile Banking Adoption. With the study of these interactions, it is very likely to create new avenues for future research.