The Effect of Big Five Personality Dimensions of Employees on Organizational Brand Image: The Case of Commercial Bank of Ethiopia, Bahir Dar City Branches (original) (raw)
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Objective-This study aims to extend the brand personality concept by applying this concept to the organization, i.e., the university. Methodology/Technique-A questionnaire was designed based on Aaker (1997)'s 5 dimensions of brand personality scale to collect the data. 400 Thai undergraduate students of Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus participated in this study. Participants were first informed of the study description and instructed to think of a university as if it were a person and to rate on a five-point scale (1 = not at all descriptive, 5 = extremely descriptive). In the data analysis, descriptive statistics (mean and standard deviation) and exploratory factor analysis (EFA) were used. Finding-The results from the exploratory factor analysis (EFA) with a varimax rotation showed 5 factors of university personality. Factor 1 represents competence dimension having 10 items (successful, leader, technical, corporate, cool, hardworking, secure, spirited, confident and reliable). Factor 2 represents sophistication dimension which had 4 items (glamorous, good looking, smooth and upper class). Factor 3 represents ruggedness dimension which had 5 items (western, tough, masculine, rugged and outdoorsy). Factor 4 represents sincerity dimension which had 2 items (honest and sincere). The last factor was excitement dimension which had only 1 item, imaginative. Furthermore, according to student perspective, the majority of university personality dimensions of Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus was ruggedness dimension. Novelty-Research examining the dimensions of organization personality is still scant. To fill the gap, the current study was conducted to demonstrate how the brand personality concept was applicable when the organization was viewed as a brand. Therefore, it is a preliminary step toward such direction to extend and apply the brand personality concept to a new different area.
The Big Five Personality Trait in Marketing: A Literature Review
Table of Contents 1. Introduction 2. The Big Five 2.1 Discovery of the Big Five 2.2 Description and Explanation of the five factors 2.2.1 Extraversion 2.2.2 Agreeableness 2.2.3 Conscientiousness 2.2.4 Neuroticism 2.2.5 Openness 3. Brand Personality 3.1 The Brand Personality Construct 3.2 Aaker’s five-factor-solution and its critiques 3.3 Geuens’ Brand Personality Measure 4. Personality traits and customer behavior 4.1 Which customers should be targeted? 4.1.1 Satisfaction, Loyalty, Word-of-Mouth 4.1.2 Profiling 4. 2 How to target the customers? 5. Predicting personality 5.1 Facebook Profiles 5.2 Other findings 6. Conclusion 7. Bibliography 8. Appendix
Different types of personalities in the Big Five Personality Model have an immense impact on performance of the team. Human resource supervisors must be capable to categorize person conducts as well as qualities as a result they can comprehend employees' diverse persona. Persona is a reasonably firm set of distinctiveness that manipulates a person's behavior. This persona should to be implicit so that the organization can utilize their apparent qualities along with talents in the right work and path. Our study is about the impact of Big Five Personality Traits Model on Team Performance. It has a quantitative nature. Self-selection and non-probability convenience sampling were used to determine the sample size. When an analysis as carried out it was concluded that Extraversion, conscientiousness, and agreeableness were found to have significant as well as positive correlation with the performance of the team. Openness to experience and neuroticism was found to have insignificant correlation with the team performance. Through our research an organization's manager will be able to the type of personality an employee possesses and how much it will affect the performance of the group as a whole. As result of conducting analyses we came to know that employees with diverse persona can perform well in a team.
The Effect of Employees Personality on Organizational Performance: Study on Insurance Company
This project is primarily concerned with the analysis of personality in private company with particular references to the employees at Prudential Assurance Malaysia Berhad (PAMB). In doing this, the researcher briefly explain some of the problem facing about the personality and behavior of person or employees that can be impact on performances. The research work further reviewed to the related literature on the subject matter to sample the opinions of various authors on the subject. The review of related literatures centered on personality types, theories, and effect on performances. The study employed drafted questionnaire, and the use of primary data as the major instrument for gathering information. The data gathered was analyzed based on questionnaire distributed to the respondents. The sample size of this research is about 100 of respondents. Based on the findings from the analysis of data, the study found that Conscientiousness and Agreeableness have a significant and positive impact on organizational performance. Conclusions was drawn and recommendation also made on how to ensure employees gives positively personality not only in the workplace but also to the environment in order to ensure that the employees always produces good behavior and personality to increase the productivity and performance of the organization. Future research should be undertaken on different context or by increasing the sample size by widening the research context to ensure validity and reliability of the results.
Big Five-Personality Dimension and Its Impact in an Indian Private Sector-A Pragmatic Study
TIJ's Research Journal of Social Science & Management - RJSSM, 2011
This study is based on Big Five personality traits and its impact on leadership style among plastics industry employees. And it strives to understand the attitude of employees in work by examining the five factors from individual employees. Since the behavior, attitude and performance of employees is based on the personality traits, which create the style of leadership in organization too also. so this study analyze big five personality test using five factors like extraversion, agreeableness, openness, conscientiousness and neuroticism with two types of leadership styles task oriented and people oriented
The application of brand personality concept to the city context in Thailand
Keywords Abstract Brand personality Personality traits Products Kindness and reliability Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the exploration/exploitation in organization. The former discusses the effect of self-exploration/self-exploitation due to personality traits and organizational structure, the results of which were then used to discuss whether organizational structure would affect expatriates' adjustment to foreign assignment. We used multiple regression analysis to test the relationship between self-exploration/self-exploitation, personality traits, organizational structure and expatriates' adjustment to foreign assignment. Additionally , the mediation effect of self-exploration on the relationship between personality traits and expatriates' adjustment to foreign assignment was studied. Through this empirical research, we provide insights into human resource management and future research.
Measuring Dimensions Of Brand Personality
Proceedings of the International Conference on Economics and Banking 2015, 2015
The purpose of this paper is redefining constructs Brand Personality by analyzing the concept and measurement of Brand Personality. Brand personality study be undertaken by identifying and measuring the dimensions of Brand Personality. The problem raised in this paper is composed of brand personality dimensions consist of personality characteristics or different from each measurement (
PERSONALITY PROFILE OF F and B STAFF IN MALAYSIA
Australian Journal of Business and Management Research
Being part of the ‘people oriented’ industry, hotel organizations are to abide by the fact that their performances are measured through customers’ satisfaction. Due to this, human capital has been identified to be one of the key factors in determining the success or failure of a business. Hence, it is crucial for hotel organizations to select the right people with the right personality to represent the organizations. This study sought to investigate the personality profile of hotels’ Food and Beverage employees in Malaysia. A total of thirty-six (36) 4-star and 5-star hotels in Kuala Lumpur were involved and 165 employees participated in this study. Data were collected through self-administered survey questionnaires. Descriptive statistics and reliability analysis were used in the data analysis. According to the empirical analytic results, among the five personality traits, four (4) of the sub variables scored moderately high mean score with Extroversion (M=3.51, SD=.69), Openness (...
The objective of the present study is recognizing and describing the relationship between different human temperaments and personality traits of experts of Charity Foundation for Special Diseases. Research methodology is descriptive-survey one. Data collection was conducted using a 5-choice questionnaire of Likert scale type for five-factor model of personality (Neo-FFI) and the temperament of each of the subjects was determined through interviews and questionnaires based on traditional Persian medicine. For this study, 108 samples were selected from research population and the questionnaires were distributed among them. Collected data was analyzed using factor analysis to test the validity of the questionnaire, path analysis and also diagnostic analysis (DA). The results indicate that there are various relationships between people's temperament and their personality, so that, choleric people have the highest openness to experience. In people with melancholic temperament, the greatest impact can be seen with regard to conscientiousness. In phlegmatic people, the least impact is seen on extraversion and ultimately in people with sanguine temperament, the greatest impact is to be observed on agreeableness of individuals.