The Use of Agile Methods in Logistics Start-ups: An Explorative Multiple Case Study (original) (raw)

International Journal of Innovation and Technology Management

Abstract

An increasing number of start-ups, which create disruptive products, services, or platforms, is appearing within the logistics industry. Many of these start-ups are based on new technological innovations made possible by digitization. Compared with many of the start-ups founded during the “dotcom bubble”, current logistics start-ups seem to be more successful in creating lasting customer value. This paper aims to determine if the use of agile approaches, which have increased in importance in recent years, increases entrepreneurial success by means of the ability to better deal with the rapidly changing customer expectations, business model insecurities, and complex technological decisions. Due to the limited extent of empirical studies and the availability of only a few publications, an explorative multiple case study analysis has been executed to understand usage of agile approaches by German logistics start-ups and their interrelation with corporate performance. The main empirical...

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