Forming Judgments of Attitude Certainty, Intensity, and Importance: The Role of Subjective Experiences (original) (raw)
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The certainty with which people hold their attitudes is an important consideration because attitudes held with certainty better predict judgment and behavior than attitudes held with doubt. However, little is known about whether people's assessments of their certainty reflect a disposition to hold attitudes with confidence. Adapting methods used to document individual differences in people's attitudes, the present research demonstrates that the certainty with which people hold any given attitude is in part a reflection of a relatively stable disposition. Across five studies and six samples (total N = 106,050), we demonstrate dispositional variability in attitude certainty and show that it is related to but distinct from confidence in other judgmental domains. We also demonstrate that dispositional attitude certainty may be useful in predicting certainty in newly formed evaluations (Study 3) and an important consequence of certaintyattitudebehavior correspondence (as indicated by reports of behavioral intentions and recent behavior; Study 4 and Student Sample in Study 5). Furthermore, we demonstrate that dispositional attitude certainty is relatively stable over time (Study 5). Results are discussed with respect to potential mechanisms and boundary conditions relating to dispositional attitude certainty, the implications of these individual differences for attitudes and persuasion, as well as the potential origins of dispositional attitude certainty.
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Personality and Social Psychology Bulletin, 2004
Recent research (Tormala & Petty, 2002) has demonstrated that when people resist persuasive attacks, they can under specifiable conditions become more certain of their initial attitudes. The present research explores the role of elaboration in determining when this effect will occur. Using both self-reported differences in situational elaboration (Study 1) and chronic individual differences in the need for cognition (Study 2), it is demonstrated that resisting persuasion increases attitude certainty primarily when elaboration is high. When elaboration is low, resisting persuasion does not appear to impact attitude certainty. These findings shed light on the role of metacognitive factors in resistance to persuasion, pinpointing the conditions under which these factors come into play.
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Strong attitudes exert greater influence on social perceptions, judgments, and behaviors. Some research indicates that strong attitudes are associated with exposure to attitude-confirming information. However, we believe that uncertain attitudes might produce strong selective exposure to attitude-consistent information, perhaps especially when available information is unfamiliar. In three experiments, participants reported attitude favorability, reported attitude confidence (Study 1A and 2) or completed a doubt priming manipulation (Study 1B), and selected information supporting or opposing an issue. When chosen information was relatively unfamiliar (in Studies 1A, 1B, and Study 2), uncertainty led to more attitude-consistent exposure than certainty. However, when chosen information was more familiar (in Study 2), the pattern of effects was significantly reversed. Certainty led to more attitude-consistent exposure than uncertainty. This suggests that under certain conditions, uncertainty can motivate people to seek attitude-confirming information, thereby creating a motivational basis for “weak” attitudes to have strong influences on information seeking.
Attitude Importance: Understanding the Causes and Consequences of Passionately Held Views
Social and Personality Psychology Compass, 2008
People care passionately about some attitudes and consider them deeply important, and they accord no particular significance to other attitudes. In the current paper, we review the state of the psychological literature on attitude importance. We consider the factors that cause people to attach importance to some attitudes but not to others, and we review the cognitive, affective, and behavioral consequences of attaching importance to an attitude. Finally, we explore several open questions regarding attitude importance, charting a course for future research in this area.
Too Worried to Judge: On the Role of Perceived Severity in Medical Decision-Making
Frontiers in Psychology, 2018
Ideally, decisions regarding one's health should be made after assessing the objective probabilities of relevant outcomes. Nevertheless, previous beliefs and emotional reactions also have a role in decision-making. Furthermore, the comprehension of probabilities is commonly affected by the presentation format, and by numeracy. This study aimed to assess the extent to which the influence of these factors might vary between different medical conditions. A sample of university students were presented with two health scenarios containing statistical information on the prevalence of breast cancer and hypertension either through icon arrays (N = 71) or natural frequencies (N = 72). They also received information regarding a preventive measure (mammogram/low-sodium diet) and the likelihood of a positive mammogram or a richsodium diet either when suffering or not suffering from the disease. Before seeing the data, participants rated the severity of the disease and the inconvenience of the preventive measure. After reading the health scenario, participants had to rate its difficulty, and how worrisome it was. They had also to rate the prior probability of suffering from this medical condition, and the posterior probability of it, provided a positive mammogram or a rich-sodium diet. Finally, they rated the extent to which they would recommend the preventive measures. All the rates used the same 1 (little)-8 (a great deal) scale. Participants' numeracy was also assessed. The scenarios differed significantly in perceived severity and worry, with the cancer scenario obtaining higher scores. Importantly, regression analyses showed that the recommendations in the two health scenarios depended on different variables. A model taking into consideration severity and worry rates best explained decisions in the cancer scenario; in contrast, in the hypertension scenario the model that best explained the recommendations comprised both the posterior probability estimate and the severity rate. Neither numeracy nor presentation format affected recommendation but both affected difficulty, worrying and probability rates. We conclude that previous perceptions of the severity of a health condition modulate the use of probabilistic information for decision-making. The roles of presentation format and numeracy in enabling patients to understand statistical information are also discussed.