An Assessment of Consumer Buying Behaviour: an Issue for “Made in Nigeria Drive" (original) (raw)
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Asian Journal of Economics, Business and Accounting
This paper examines the factors that contribute to the poor patronage of made-in-Nigeria products in Nigeria using the methods of log-linear analysis and relative importance index. The data for this study were collected through a survey in Anambra state, using 2224 valid questionnaires. The log-linear analysis was used to model the factors, while the relative importance index was used to select the factor that contribute highly to poor patronage of made-in-Nigeria products. The result showed that “Negative perception of Nigerians that local goods are inferior” with RII = 0.808840, contribute highly to poor patronage. We recommended that the Nigerian government should ban the importation of those goods that can be manufactured in Nigeria, and as well introduce a policy to curtail the importation.
Nigerians’ Perception of Locally Made Products: A Study on Textile Fabrics Consumers in Kaduna State
AARN: Economic Systems (Sub-Topic), 2010
The closure of many textile companies in Nigeria is obviously traceable to low patronage of locally made textile fabrics. As a result of this, the study identified some perceptual variables affecting the buyers buying behaviour. It also explored the influence of marketing strategies on the consumers’ perception over locally made textile fabrics. Random sampling method was used for the study. A sample size of 98 respondents was used. The study was limited to the respondents within the age range of 50 to 60 years old at Kakuri, Kaduna state (Nigeria). The statistical tools employed for analysis were chi-square, multiple regression and ANOVA. The study reveals that consumers prefer foreign made textiles to locally made ones. In line with the findings of the study, the summary, conclusion and recommendations were put forward by the researcher for the interested consumer, manufacturer and marketing participant in the area of persuasive communication.
Consumers' attitude on locally madetextiles and its impact on job creation: The Nigerian experience
Ekonomika, 2017
This study examined consumers' attitude on Made-in-Nigeria textiles and its impact on Job creation in Osun State, Nigeria. It investigated the reaction ofconsumers to locally made textiles, examined how attitudes affect patronage of the productand how consumers' attitudes can either make improve or mar destroy the textiles industry. Primary data was used for this study.Consumers of textiles in Osun state constituted the study population, however, Ede town was purposively selected as the study area, due to the locally made textiles market located in the town which enjoyed patronage from within and outside Osun state. One hundred respondents were randomly selected from the sample area. Questionnaire was used to gather information, thedata gathered were analysed using both descriptive and inferential statistics.Findings revealed mixed attitudes of consumers toward madein-Nigeria textiles. It was observedthat consumers' attitude played a major role in the patronage of the product as revealed by the chi-square statistic (χ 2 = 30.362, p = 0.000). Likewise, findings showed a positive relationship between consumers' attitudes and the growth of textiles industry but statistically insignificance as χ 2 = 14.11 at p = 0.168, more also, the result revealed a positive relationship and influence of consumers' attitude on job creation but also not statistically significant as χ 2 = 10.371 at p = 0.409. The study concluded that patronage of goods was greatly dependent on the attitude of the consumers and this attitude can influence the economic growth and job creation in the country especially in the textile industry.
Analysis of Nigerian Consumers' Perception of Foreign Products
This article presents the results of a survey of Nigerian consumers' perception and attitude towards foreign made products. The focus of the study is the source of information in evaluating a product; the evaluation of specific product dimensions used by Nigerian consumers in their assessment of different product categories. The results show that Nigerian consumers perceive foreign made products as more reliable technologically advanced, stylish and competitively priced than the Nigerian products. More importantly, the most common product information sources are advertising and words of mouth. The managerial implication and limitations of the study are examined.
Attitude of Customers Towards Made in Nigeria Textile Industry Products
2018
The primary duty of any nation is to seek secured sustained economic growth in other to be independent and must also put structures in place to ensure that importation is reduced, and local resources are effectively utilised in the production process. However, when citizens of a nation do not consume products produced in their country, it may lead to economic disaster. The globalization of world trade has led to local markets being flooded with many foreign made products; hence, widening the range of alternatives of consumers and as well increasing the competition in local markets while grave threats are posed to the marketability and sales of locally made products. Over the years, the Nigeria manufacturing sector which includes the textile industry as a subset has been afflicted with intermittent power supply, huge scale under-use of manufacturing capability and a poor and unhealthy customer patronage of locally produced products. Based on these premise, this study seeks to investi...
IMPACT OF DEMOGRAPHIC ELEMENTS ON PURCHASE DECISION OF MADE IN NIGERIA GOODS
International Journal of Economics, Commerce and Management United Kingdom ISSN 2348 0386 Vol. X, Issue 5, May 2022
The study centered on the impact of demographic elements on purchase decision of made in Nigeria goods. The study took a survey approach and it adopted both descriptive and inferential methods of data analysis. Questionnaires were distributed to investigate the impact of demographic elements toward made in Nigeria goods. The study considers employees of local council development area in Lagos state Nigeria. Stratified technique was adopted to choose ten LCDA for the study, and the random technique was introduced to choose 380 respondents for the administration of questionnaire. Data were computed with Statistical Package for Social Science (SPSS) 25th version and regression technique were used to analyze data. The study investigated a significant relationship between marital status, gender, age, and foreign shoes and bags. With significant value of .004 which is below alpha value 0.05 and an adjusted R. square of .030. Respondents' interests in foreign goods consumption tend to reduce as they grow older in their marital life. This could be a result of increasing family responsibilities and ©Author(s) Licensed under Creative Common Page 396 rising cost of living in Nigeria, due partly to escalating inflation. The study also found no significant relationship between level of education and preference for foreign shoes and bags among workers of selected LCDA in Lagos. Local manufacturers are hereby advised to develop strategies that compete with foreign counterparts based on understanding of the impact of demographic elements. Local manufacturers should consider age, gender and marital status in strategic planning.
Mediterranean Journal of Social Sciences
Today the Nigerian consumer seems to be undergoing a shift in terms of personality, buying motives, interest, attitudes, beliefs, and values when he or she opts for imported rather than locally made goods. This study empirically explores the attitude of Nigerians towards locally made goods in Benin Metropolis, Edo State, Nigeria. The study adopted the survey research design and both quantitative and qualitative sources of data collection were employed. A total of 420 questionnaires were administered to the research participants using the stratified random sampling method but 400 questionnaires were eventually used for analysis because 20 questionnaires were rejected for mutilations. The data collected were analyzed with aid of inferential statistics and variables were cross-tabulated. The findings revealed that the effects of band wagon, peer influence and the belief that foreign goods are superior in quality to locally manufactured goods because of their high level of durability ma...
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
This study examined the relationship between Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour among rice consumers in Nigeria. The study adopts a correlation research design and employs a questionnaire to collect primary data from 494 respondents in Jigawa, Kaduna, Kano, Katsina, and Kebbi States in 2023. In the process of collecting data, 600 questionnaires were distributed equally to respondents in the five states out of which 545 were returned. 51 of the returned questionnaires were rejected. Therefore, there is response rate of 82%. The study employed formula for calculation of the sample size of an unknown population to arrive at 384 respondents, but in order to avoid non-response biasness, the study increased the sampling size to 600. Structural Equation Modelling (SEM) regression technique is employed for the analysis of the data using SmartPLS 4 statistical software. The study is supported by Reasoned Action Theory. The findings show that the Product Perceived Quality has a positive significant impact on Consumer Behaviour while Foreign Brand Admiration could not influence Consumer Behaviour. The study conducts relevant reliability and validity tests to ensure the consistencies of the constructs. The study contributes that Foreign Brand Admiration influenced Consumer Behaviour of rice consumers in Nigeria and this provides implications for marketers and policymakers in Nigeria.
Ghana needs a strong and sustained domestic demand for products made in the country to keep its economic growth engine running. However it is perceived that most Ghanaians have an insatiable demand for foreign made products at the expense of made-in-Ghana products like cassava. What influences consumers' purchase decisions of made-in-Ghana products was not known. This study examined the influence of consumers' purchase decisions on made-in Ghana products: the case of processed cassava products.