Black/Africana Communication Theory (original) (raw)

2018

Abstract

Most Western-driven theories do not have a place in Black communicative experience especially in Africa. A lot of scholars interested in Black communication scholarship are on the cross road of either using a Western-driven theory to explain a Black communication dynamic or use hypothetical rule to achieve their objectives since they cannot find compelling Black communication theories. African slave trade and colonization brought with it assimilationist’s tendencies that dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their inter-personal as well as in-group dialogic communication witnessed dramatic shifts. This edited volume titled Black/Africana Communication Theory has assembled skilled communicologists that have proposed Black-driven theories that can stand the test of time in the 15 chapters of the book. The theories covered in this volume include, but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory.

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