Governance of Buyer Supplier Relationship in Morocco Context: Qualitative Study Jamila Jouali, Abdelatif Chakor (original) (raw)

Research excellent, strong relationships, between buyers, and supplier in a highly competitive business, emerging as a solution to ensure the profitability and sustainability of the organizations.Establish sustainable and stable relations with different partners appear forward as a solution that can be a potential source of competitive advantage. However, how these relationships are built, managed in a Moroccan context remains neglected. The objective of this paper is to explain the mechanisms and processes by which the buyer-seller relationships in emerging and developing morocco companies. Key words: buyers-suppliers, social exchange, trust, commitment