Mediated Histories of Advertising. Museum Exhibitions and Digital Archives (original) (raw)

2015

Abstract

IntroductionWe are today in the midst of a golden age of contemporary museums with new ones opening at short intervals and playing a popular role in the cultural life. A global phenomenon, in cities large and small, museums are settled in new signature buildings, are expanding their existing facilities or reconfiguring their current places. We are facing a contemporary boom of the cultural institutions that actually write / re-write the history of humanity, by displaying their collections and sharing multiple experiences with their visitors. From unique sites to expanding global networks, museums have nowadays become worldwide brands that attract millions of visitors annually. Contemporary art museums (Tate Modem), science museums (Science Museum London, Arts & Metiers Paris), fashion or design museums (V&A London, Design Museum London), ethnology museums (Tjibaou Cultural Center Noumea, Musee du Quai Branly Paris), history museums (Osaka Museum of History) are just some of the type...

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