Food consumption behaviours in Europe Mapping drivers, trends and pathways towards sustainability (original) (raw)

Why do European consumers buy food the way they do? Which key factors drive Europeans' food consumption patterns and how could they be used to create pathways toward sustainability? The VALUMICS project's evidence-based report provides insights to what influences consumers the most in their food choices. The report <strong>'Food consumption behaviours in Europe'</strong> brings together data across various countries, such as the United Kingdom, Germany, France and Italy. Through in-depth literature research, focus groups and expert consultations, the report provides a better understanding of the status quo, trends, motivations as well as barriers and opportunities towards more sustainable food consumption behaviours in general. The focus is on five product categories: Beef, dairy, salmon, tomatoes and bread. Findings indicate that food consumption behaviours can be largely attributed to price considerations, family eating habits, health concerns or social...

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