Effects of the Malaysian Travel Destination Brand Image on Tourist Satisfaction and Destination Loyalty (original) (raw)
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Positioning Malaysia as a Tourist Destination Based on Destination Loyalty
Asian Social Science, 2012
This study was conducted to ascertain the image of Malaysia as a tourist destination and examines the construct's influence on tourists' destination loyalty. Questionnaires were distributed to the departing foreign tourists at two of Malaysia's international airports. The collected data was analyzed using Structural Equation Modeling (SEM). The findings of the study indicate that Malaysia was perceived as providing an adventurous holiday with the chance to see wildlife, nice beaches and offering a lot in terms of natural scenic beauty with good amenities. The study also suggests that there is a positive significant relationship between destination image and destination loyalty.
Dusit Thani College Journal, 2019
This study proposed a more integrated approach by examining the theoretical and empirical evidence on the causal relationships among destination image, tourist expectation, perceived quality, perceived value, tourist experience, tourist complaint and tourist loyalty. The conceptual model is developed on the basis of literature review and exploratory study in the fields of tourism destination management. The empirical data were collected in Bangkok. A total of 392 questionnaires were returned and the data were analyzed using structural equation model. The theoretical and managerial implications were drawn based on the study. Findings and recommendations are also provided. The result of this study provides better understanding of the factors influencing tourist experiences and tourist loyalty which benefit for policy makers in maintaining and developing the destination competitiveness.
This study contributes to tourism and marketing literature by examining the relationships among tourist destination image, satisfaction, and behavioral intention through structural equation modeling. Data were obtained from a survey of 420 foreign tourists visiting Penang, Malaysia, which is a UNESCO World Heritage Site. The findings supported the revisiting behavioral intention model, which indicated that overall satisfaction of a tourist is reflected on the image of the tourist destination. A significant relationship was observed between overall satisfaction and loyalty. Furthermore, destination satisfaction indirectly affected tourist loyalty through overall satisfaction. The tourist destination image increases the perceived satisfaction and fosters the behavioral intentions of tourists. The study developed and empirically tested a conceptual model how overall image and overall satisfaction affect the willingness of tourists to revisit and to recommend a specific destination to other potential visitors. The theoretical and practical implications of this study are discussed in the conclusion.
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International Journal of Tourism Policy, 2017
This paper aimed to examine the interrelationships among destination brand image, destination perceived quality, tourist satisfaction and tourist loyalty. Therefore, the study proposed a conceptual model and applied it to a specific destination-Danang, Vietnam. Structural equation modelling was conducted to test the research model and hypotheses through data collected from 317 domestic tourists. The results indicate the following: 1) that destination brand image is influenced by its components; 2) there are significant, direct positive effects of destination brand image on destination perceived quality and tourist satisfaction; 3) tourist satisfaction has a significant direct impact on tourist loyalty; 4) although the direct effect of destination brand image on loyalty is not found, there is an indirect effect in this relationship, as mediated by tourist satisfaction; 5) destination perceived quality has both direct and indirect effects on tourist loyalty. The research results can make a valuable contribution to the development of tourism in Danang.
The objective this research paper is develops a destination loyalty theoretical model by using tourist perception, destination image and tourist satisfaction. These study analysis components, attributes, factor influencing the destination image and examine the tourist satisfaction and determinants of destination loyalty. This is a conceptual paper attempts at evaluating recent empirical on destination image, tourist satisfaction and loyalty. The conceptual framework model is developed on the basis of existing theoretical and empirical research in the field of destination marketing. The models include four constructs. Tourist Perception constructs has been influenced by factors like Historical and Cultural Attractions, Destination Affordability, Travel Environment, Natural Attractions, Entertainments and Infrastructure. Destination image construct has been influenced by factors like Infrastructure & Facilities, Heritage Attractions, Natural Made Attractions, Destination Safety & Cleanness, Friendly Local Community & Clam Atmosphere, Rejuvenation and Service Price and Affordability. The satisfaction construct has been influenced by factors like Entertainments, Destination Attractions and Atmosphere, Accommodation, Food, Transportation Services and Shopping. The destination loyalty construct has influenced by intentions to revisit, word of mouth promotion and recommending to others. The earlier study result reveals that tourist perception, destination image and tourist satisfaction directly influence destination loyalty. The outcomes of the study have significant managerial implications for destination marketing managers.
2011 International Conference on Business, Engineering and Industrial Applications, 2011
The importance of value creation via customer experiences has been widely established. Providing quality products and services is no longer adequate for business sustainability since customers also need to acquire relevant satisfactory experiences. This paper aims to address the gap by empirically investigating impact of destination image on Total Tourists' Experience (TTE) and destination loyalty. A hypothesized model which integrates three abstraction levels of destination image (country image, island image and resort image), TTE and destination loyalty was developed, analyzed and tested rigorously using structural equation modelling procedure with 173 usable data-sets of international tourists. The data was collected using selfadministered structured questionnaire approach within the vicinity of an international tourist island. Final results reveal that island image and country image are significant predictors of TTE, and surprisingly, it was unveiled that resort image does not have any significant influence on TTE. In addition, TTE has a positive effect on destination loyalty. These findings have important implications for future research directions and destination marketers.