Adoption of Mobile Banking Applications in Lebanon (original) (raw)
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ACLEDA Business Institute Research Series 1, 2021
Upon the arrival and radical development of technology in Cambodia, mobile banking has provided its users with the remote gateway to conduct financial transactions and control through electronic devices. This qualitative research aims to investigate the five factors inspiring consumers' attitudes toward the intention to adopt mobile banking in Cambodia and their relationship with the attitudes. The factors are derived from the five innovation attributes, namely relative advantage, compatibility, complexity, trialability, and observability whose natures are determined by Diffusion of Innovation Theory. Regardless of age or status, ABA Mobile Bank users were randomly selected for participation in responding to the questionnaire administered through Google form. The data were analyzed using descriptive statistics, regression and correlation. The results have indicated that the five innovation attributes are the key drivers of financial users' attitudes toward the mobile banking application which is the important antecedent that formulates the intentional adoption as justified in Theory of Planned Behavior by Ajzen (1991). This encourages the banks to further examine the other features adding more values to their application in order to have its users' interest and attention by making mobile banking more advantageous, comprehensive, captivating, reliable, and ubiquitous. The consideration for future research is to more diversify the sample, extend the model, and broaden the area of their research.
Mobile Banking Adoption: Application of Diffusion of Innovation Theory
2012
Many banks in Saudi Arabia are starting to offer banking services through mobile phones. However, not many studies investigate the factors that may help the bankers to design mobile services, which are suitable for and adoptable by bank customers. This study fills this gap and examines a number of factors affecting the mobile banking adoption. Using Diffusion of Innovation as a baseline theory, data are obtained from 330 actual mobile banking users. It is found that relative advantage, compatibility, and observability have positive impact on adoption. Contrary to the findings in extant literature, trialability and complexity have no significant effect on adoption. Perceived risk has a negative impact on adoption. The findings of this study will have practical implications for banking industry in Saudi Arabia.
Investigation of Factors Influencing the Intention to Adopt Mobile Banking Services in Jordan
Dirasat Administrative Sciences, 2010
This study aimed at identifying the major variables that affect the Jordanian consumers' intention to adopt Mobile Banking (MB), through testing a modified model of diffusion of innovations developed by Rogers (1995). The population of the study consisted of all Jordanian banks' customers. A questionnaire consisting of 28 "likert" type items was distributed to a convenience sample of 500 respondents. After being carefully examined, 413 returned questionnaires were valid for analysis, achieving a high response rate of 82.6%. A descriptive analysis was performed to extract relevant points. In addition, regression analysis was performed to test the stated hypotheses. Findings of the study indicate that some of the proposed variables of the model have a significant effect on Jordanian customers' intentions to adopt MB (trialability, complexity, compatibility and perceived risk).
Diffusion of Innovation, Consumer Attitudes and Intentions to use Mobile Banking
Information and Knowledge Management, 2014
This study discusses the effect of diffusion of innovation (relative advantage, compatibility and trial-ability) toward intention to use mobile banking through the consumer attitudes. The purpose of this study was to determine whether there is influence between Diffusion of Innovations (relative advantage, compatibility and trial-ability) toward the intention to use mobile banking through the consumer attitudes. The respondents of this study are the Bank Mobile Banking users in Banda Aceh. The sampling method used in this study is purposive sampling and the data were analyzed using path analysis technique. The results found that relative advantage, compatibility and trial-ability directly had significant effect on consumer attitudes in a positive way; relative advantage and trial-ability significant toward intention to use; compatibility effect not significant toward the intention to use in a positive way; consumer attitudes is significant towards intention to use positively; and relative advantage, compatibility and trial-ability significant toward intention to use through consumer attitudes.
Assessing the Introduction of Mobile Banking in Jordan Using Technology Acceptance Model
International Journal of Interactive Mobile Technologies (iJIM), 2010
The continuously growing number of mobile users demonstrates that more and more users seek to benefit from the freedom afforded without the need for cables, time and place. The mobility is the driving force behind the new global economy, with mobile banking, banks offer a new revolutionize services and giving their consumers more options than ever before. This study aimed to: (1) Investigate consumers' expectations and attitudes towards mobile banking in Jordan. (2) Identify the problems that organizations and consumers encounter while adopting or using mobile banking. (3) Measure the level of consumersâ?? perceived usefulness (PU), perceived ease of use (PEOU), attitude towards using (ATU), behavioral intention to use (BI), and the actual use (AU) of mobile banking. Data for this study have been collected using a questionnaire containing 44 questions. Out of 325 questionnaires that have been distributed, 275 are returned (84.6%). As a result of this study it appeared that if co...
An investigation into the adoption of mobile banking application in Jordan
Journal of Informatics and Mathematical Sciences, 2016
The future direction of Internet banking focuses on mobile banking which enables client-based banking applications on mobile devices. This shift will enhance productivity, reduce cost, increase profit, and enables customization. The main aim of this research is to develop a demographical adoption model based on the Technology Acceptance Model (TAM) and Information Systems Success (IS SUCCESS) model. The demographic factors and IS SUCCESS Factors are investigated to assess their influence on intention to use of mobile banking applications via descriptive and inferential statistical analysis. The total sample comprising of 395 respondents from Jordanian bank clients in bank branch offices within five major cities in Jordan is used for analysis. Results of the analysis revealed evidence that the young generation with high level of education and income are the most adopters of mobile banking application. The findings of this research are expected to lead to an understanding of how demog...
Haitham Jouda, 2020
Purpose The main objective of this study is to expand the technology acceptance model (TAM) by examining the factors affecting the adoption of mobile banking services by the customers of Palestin-ian banks and to design a comprehensive model based on TAM and TPB and additional constructs. Design/methodology/approach This study used the quantitative approach with cross sectional research design and a questionnaire as a data tool. From the six big cities in Palestine, we surveyed 1000 banking consumers. The samples include different characteristics. For construct relationship analysis this study applied partial least squares (PLS). Findings The study framework provides a complete view of mobile banking services. This framework takes into consideration more determinants for prediction than other studies on the adoption of innovations. The results of using this model managed to clarify nearly 77.4 percent of the dependent variable (intention to adopt mobile banking service) variation. T...
Factors Affecting Jordanian Consumers ’ Adoption of Mobile Banking Services
2011
Banking in several developing countries has transcended from a traditional brick-and mortar model of customers queuing for services in the banks to modern day banking where banks can be reached at any point for their services. This can be attributed to the tremendous growth in mobile penetration in many countries across the globe including Jordan. The current exploratory study is an attempt to identify the underlying factors that affects mobile banking adoption in Jordan. Data for this study have been collected using a questionnaire containing 22 questions. Out of 450 questionnaires that have been distributed, 301 are returned (66.0%). In the survey, factors that may affect Jordanian mobile phone users' to adopt mobile banking services were examined. The research findings suggested that all the six factors; self efficacy, trailability, compatibility, complexity, risk and relative advantage were statistically significant in influencing mobile banking adoption.
Attributes of innovation and adoption of mobile banking in Egypt
While studying the adoption of mobile banking, its antecedents must be considered to have a better understanding and complete picture of the factors affecting the adoption of mobile banking. There is a scarcity of studies about the effect of the (Rogers, 1995, 2003) five attributes of innovation on the adoption of mobile banking. So, this paper examined the effect of relative advantage, compatibility, complexity, trialability, and observability on the adoption of mobile banking in Egypt. The study hypotheses were tested using primary data collected online. The results show that relative advantage, compatibility, and observability have a significant positive impact on the adoption of mobile banking. On the other hand, the effect of complexity and trialability on the adoption of mobile banking was negative but nonsignificant.
Perspectives Relative to Mobile-Banking Adoption in the United Arab Emirates
Mobile-banking (m-banking) services, which are primarily engaged over Short Messaging Service (SMS) or tunneling General Packet Radio Service (GPRS) (or in some cases through Unstructured Supplementary Service Data (USSD), have enabled provisions of several financial services including intra-and interbank funds transfers and other merchant services. M-banking services reduce temporal and spatial constraints through internet-enabled mobile devices such as smart-phones. In the United Arab Emirates (UAE), the adoption of m-banking is still in its infancy and the statistics are low compared to Europe and North America. Although smartphones are the most dominant form of communications in the UAE, m-banking penetration has been relatively low. Using three constructs to develop a web-based survey instrument, a structured equation modeling (SEM) technique was implemented to assess the correlation between the extended Technology Acceptance Model (TAM) constructs with m-banking adoption. The results indicated that perceived ease, trust, credibility, and usefulness were significant predictors of m-banking adoption in the UAE. The revealing component of users in each of the Emirates representing the UAE was outside the focus of this study while focus on UAE consumers irrespective of their residents in the country. The findings of this study will provide financial institutions the critical information to help expand m-banking services especially in the UAE. In addition, this study may contribute to social changes in ameliorating the lack of effective customer service.