Ethnographies of the global information economy: Research strategies and methods. Economic and Political Weekly 43(17):64-72, 2008. (original) (raw)

Work, Culture and Sociality in the Indian Information Technology (IT) Industry: A Sociological Study

2006

Preface 1. 5.3.3 Career development strategies 6. Work Culture, Organisation, and Control in the Software Outsourcing Industry 6.1 Control over workers and the work process 6.1.1 'New age' management 6.1.2 Normative or indirect control 6.1.3 Routinisation of software production and techniques of direct control 6.1.4 Global and Indian work cultures 6.1.5 'Flatness', hierarchy and control 6.1.6 Creating 'customer delight' 6.1.7 People as 'resources' 6.1.8 Control over knowledge 6.2 Organisational structure and people management 6.2.1 Managers and 'individual contributors' 6.2.2 Performance appraisal and promotions 6.2.3 Time and stress 6.2 4 Other HR policies and practices 6.2.5 Gender neutrality and women's reality 6.3 Managing culture in the global workplace 6.3.1 Virtual teams and cross-cultural management 6.3.2 Creating global professionals: soft skills training 7. Social and Cultural Transformations: Lifestyle, Sociality, and Identity 7.1 Consumption patterns and lifestyles 7.2 Patterns of sociality and social fragmentation 7.3 Intergenerational changes and reconstitution of the family 7.4 Marriage and gender relations 7.5 Construction of self in the new economy 7.6 Transnationalism and identity 8. Workers and Work in the BPO Industry 8.1 Political economy of BPO and India's 'knowledge' workforce 8.2 Creating a youth workforce 8.2.1 Social background and characteristics of workforce 8.2.2 Recruitment 8.2.3 Training 8.3 Labour mobility and flexibility 8.3.1 The revolving door workforce 8.3.2 Job satisfaction and aspirations 8.3.3 Women workers and gender issues 8.3.4 Individualisation at the workplace 8.4 Modes of organisational control 8.4.1 Organisational structure 8.4.2 Management through 'team Taylorism' 8.4.3 Control over the work process 8.4.4 Control over workers: monitoring, performance appraisal, and discipline 8.4.5 Youth culture in the workplace 8.5 The call centre subculture: lifestyle and worker subjectivity 9. Conclusion 9.1 Globalisation as development 9.1.1 The political economy of the IT industry: state and capital 9.2 The IT industry and the reproduction of social inequalities 9.2.1 Exclusion and positive discrimination 9.2.2 Urban dualism and digital divide 9.2.3 The knowledge workforce and the education system 9.3 Work and employment relations in a global industry 9.4 Work culture and control over the work process 9.5 The reconstitution of sociality, subjectivity and identity References Appendices 1. Research methods 2. Project database 3. Research outputs 4. Policy issues

A tour of India in one workplace: investigating complex and gendered relations in IT

Information Technology & People, 2018

PurposeThe purpose of this paper is to investigate the situation of women working as information technology (IT) professionals in different regions of India within multi-national enterprises (MNEs). The research is part of a cross-national study that compared gendered relations in the UK and Indian IT sectors. The complex roles that region, class and caste and gendered values and norms have in shaping women’s work and lives in India are discussed.Design/methodology/approachThe cross-national research assumed common themes as part of a programme of in-depth interviewing and observations during site visits. The “safari method” was adopted with research conducted by a sole fieldworker with intimate knowledge of the languages and cultures of both India and the UK. The research considered intersectionality and difference and aimed to understand material structures and cultural meanings evident from the research process.FindingsThere are significant differences in organisational culture e...

Management of culture and management through culture in the Indian software outsourcing industry. In Carol Upadhya and A.R. Vasavi (eds), In an Outpost of the Global Economy: Work and Workers in India’s Information Technology Industry, pp.101-35. New Delhi: Routledge, 2008.

T he rise of the software and information technology (IT) enabled services industry in India is emblematic of the latest phase in the development of global capitalism, in which services and 'knowledge' work are increasingly relocated from the post-industrial economies to low-cost locations in the developing world. The development of enclaves of high-tech offshore production and services (as well as low-end services such as call centres) in industrialising countries such as India raises new questions about globalisation, labour and cultural identity. First, the outsourcing of IT services across national borders, and the organisation of software development projects through multicultural, multi-sited 'virtual teams', have foregrounded the question of culture and cultural difference in the corporate workplace. Second, key sites of global capitalism such as Bangalore's IT industry have produced culturally marked categories of globalised technical workers who are linked into the global economy in novel, technology-mediated ways. The emergence of the figure of the Indian software engineer in the global cultural economy is the outcome of several processes, both discursive and practical. These include theories and techniques of 'cross-cultural' or 'global' management that have been developed to manage multinational workforces; the specific conditions and modes of organisation that govern outsourced offshore work,

Narratives of Precarious Work and Social Struggle: Women Support Service Workers in India’s Information Technology Sector

LABOUR, Capital and Society, 2019

The article examines the working conditions and urban life experiences of women support service workers. They are housekeepers, security guards and fast food servers in the Indian technology parks that develop software applications. The majority of these women workers are from families of landless agricultural labourers or small farming families with marginal landholdings, who had migrated to the Indian cities during the economic churning of globalization after 1980. In particular, the article focuses on their workplace economic and social struggles as they encounter job instability and the growing demands on their domestic roles, which are incommensurate with precarious employment conditions. Global technology companies sub-contract the work of managing the facilities to local or multinational agencies, who hire support service staff as casual and informal workers. Based on in-depth interviews with 37 women workers across seven Indian cities, the article highlights the changing gender norms following the transition from a domestic self in a private space to a woman worker in a public place. The interviews record their experience of everyday struggle, negotiation, contestation, accommodation and complaint about the state of being in changing social relations that shape their lives as women workers and members of a family

The IT Industry and Employment in India: A Critical Reassessment

tripleC: Communication, Capitalism & Critique

The Indian IT industry has been regarded as a success of neoliberal economic reforms, driven by private initiative and export-oriented growth. Accordingly, employees of the IT industry that are symbolic of the 'new India' are seen as the aspirational new middle class, 'different' from the traditional working class. This article critically examines these claims. Firstly, it is argued that the development of the IT industry should be situated in the context of the larger development of capitalism in India. Secondly, through an analysis of narratives from interviews with workers during a period of industrial restructuring due to geopolitical concerns and technological change, the article attempts to understand workers' perceptions of industrial dynamics as well as possibilities of collective resistance against the logic of capital.

PhD: Postcolonial Intersections in Digital India: Navigating Gendered Spaces in Information and Communication Technology

2023

With the digital revolution of the 21st century, the Information and Communication Technology (I.T.) industry has loomed with noteworthy gender trends creating a new space of knowledge and evolving culturally with the construction of techniques and technologies. As a natural corollary, such realignments have affected gender constructions and social transitions. Even though new rearrangements are quite at play and where symbolic capital negotiates and navigates a plethora of gender relations across diverse geo-social scales and informs various forms of mobilities. In this dissertation, I examine the dynamics of how individuals and inequalities are reconstructed across multiple scales of the individual, the family and the workplace through their mobility (or lack of it) by bringing in a postcolonial gender lens to the significant discussion of the intertwining of mobility and intersectionality studies and by exploring the multiple conjunctions focusing on the professionals of the Indian I.T. industry. These dynamics contest across various social-geographic scales—individual, family, and workplace, and have constant interventions on producing new rearrangements in gender relations. Despite the new realignments, and as the dissertation debates using ethnographic cases, the critiques of colonialism and postcolonialism constantly intervene where images of the “new woman,” “colonial masculinity,” or a “new patriarchy” continued to be constructed, contested, and even imagined on multiple levels. This dissertation explores the process of gendering at three different scales. On the first scale, I have examined an individual’s identity consumption as gender roles naturalization varies across various scales, problematizing around family and workplace. Second, I investigate the family’s setup in creating a gendered milieu and subtly influencing work culture within the I.T. industry. Third, I examine the roots of gendering in the I.T. industry especially for women professionals in each hierarchical mark. I have examined the vivid gendered experiences and realities of I.T. professionals from diverse social and economic backgrounds in contemporary India. In this dissertation, gender remains the center of discussion across the scales leading to various realizations of social configurations in affluent social individual realities and experiences.