Using A Structural Equation Model To Assess The Performance of NPD Projects (original) (raw)

A Structural Equation Model of New Product Design and Development

Decision Sciences, 2001

This research uses structural equation modeling to analyze the effects of supplier assess-ment, Just-In-Time, and quality management strategies on new product design and development. A survey of senior managers who are members of the American Produc- ...

A conceptual model for finding key factors for new product development evaluation

Journal of innovation management, 2021

This paper develops a conceptual model for finding key factors for new product development (NPD) evaluation. It builds on the work of the most cited and published authors on innovation management, but transfers attention from advertising aspects and efficiency, to factors identified within the NPD process such as new product project definition, a firm’s resources, organisation-product fit, and commercial entity, that would lead to success with “Information acquired” being identified as the underlying key factor. This paper presents a summary of the results of correlation coefficients calculated between the factors identified and outcome measures, derived from the leading authors’ work. Further, analytic hierarchy process (AHP) was used to evaluate the results of the correlation coefficients of sub-factors, which were modified by considering the ranking of each author.

Internal and external factors affecting new product development performance

Proceeding of the International Conference on Family Business and Entrepreneurship

The Covid-19 pandemic is strengthening the power of digital disruption. Over the decades, there has been a lot of research focusing on the factors affecting performance of new product development (NPD). However, there are gaps and conflicting results regarding factors affecting new product development performance. This study aims to determine the effect of network externalities and company's strategic orientation mediated by dynamic marketing capability and network capability in Indonesia. Data collection is carried out by simple random sampling, with the population of operational and managerial levels engaged in new product development processes in various firms. 61 Respondents mostly come from Electronic and Fast-Moving Consumer Goods industry, as for the year of work are equally distributed from 2 to above 10 years. The data obtained is processed using the Partial Least Square Structural Equation Modelling (PLS-SEM) method. This method allows us getting measurement and struct...

Benchmarking the Firm's Critical Success Factors in New Product Development

Journal of Product Innovation Management, 1995

Managing new product development (NPD) is, to a great extent, a process of separating the winners from the losers. At the project level, tough go/no‐go decisions must be made throughout each development effort to ensure that resources are being allocated appropriately. At the company level, benchmarking is helpful for identifying the critical success factors that set the most successful firms apart from their competitors. This company‐ or macro‐level analysis also has the potential for uncovering success factors that are not readily apparent through examination of specific projects.To improve our understanding of the company‐level drivers of NPD success, Robert Cooper and Elko Kleinschmidt describe the results of a multi‐firm benchmarking study. They propose that a company's overall new product performance depends on the following elements: the NPD process and the specific activities within this process; the organization of the NPD program; the firm's NPD strategy; the firm&...