The Factors Influencing the Usage of Mobile Banking in India (original) (raw)
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Mobile Banking Adoption in a Developing Country Like India
Drishtikon: A Management Journal, 2017
Mobile banking, or banks providing banking services through mobile phones, has received a positive response since its launch. However, the penetration of Mobile Banking is still low because of several reasons. In this study, the different factors that affect the adoption of Mobile Banking services have been analyzed. Behaviour of 120 customers, who use different mobile banking services, was studied to ascertain, what motivates/discourages them to use mobile banking services. The output of Exploratory Factor Analysis was taken as an input to Hypothesis Testing using Multiple regression. The study revealed that Perceived usefulness, Perceived Relative advantage, Perceived risk, Social impact and Perceived cost impact the adoption of mobile banking in India. From a practical implication point of view, this study can encourage banks and prompt them to take necessary care while implementing mobile banking, because mobile banking adoption parameters has an impact on adoption of the technology. Based on this result, banks will have to make an extra effort to ensure that they design a mobile banking platform that is free from errors and electronic threats and portrays usefulness and relative advantage of using the technology.
THE FACTORS INFLUENCING CUSTOMER USAGE OF MOBILE BANKING SERVICES IN JORDAN
TJPRC, 2014
This current study seeks to determine the factors that affect the acceptance of the use of mobile banking services from the viewpoint of customers. These factors are divided into two groups in terms of their impact; the first represents the motivating factors that drive customers to use mobile banking services, it includes five factors: (Assurance, ease of use, communication, speed of transaction, pursuance), the second are the factors impeding the use of mobile banking services, which represent obstacles that prevent the use of mobile banking services, it also includes five factors: (Personal desires, knowledge, habit, resistance to innovations, experience). A study model has been designed, containing the (motivating and impeding) factors, in addition to intention, attitude, perceived usefulness, and finally the usage of mobile banking. Consequently, the study model is made up of six dimensions with six developed hypotheses one per each corresponding dimension, with the exception of the sixth hypothesis which has been divided into two sub- hypotheses. Six hypotheses were developed based on the dimensions of the study as well as the relevant literature. In addition, a seventh hypothesis was added to measure the correlation between the different constraints of the study model. In order to collect the data required for examining the hypotheses and reaching conclusions, a questionnaire, consisting of (19) questions covering the dimensions and hypothesis of the study was designed. The design and development of this questionnaire was based on an initial pretested survey distributed to a sample consisting of (56) customers of Jordan Banks. The initial survey was also pretested and evaluated by a panel of marketing banking experts and IT specialists in order to assess the items of each constraint, the questionnaire was then distributed to customers of commercial banks in Amman. Data collection resulted in 36 usable surreys for subsequent analysis. Overall, the findings provided support for the model of the study. All the hypotheses regarding the impact of the factors included in the study on usage of mobile banking were supported. All the hypotheses of the study have been accepted, indicating the positive impact of the motivating factors on the usage of mobile banking services, and the negative impact of the impeding factors on the usage of mobile banking services. At the same time, the study confirms that there is a variable correlation for all constructs (the dimensions of the study),with the result that "the degree of correlation between the motivating factors of mobile banking services usage is greater than the degree of correlation between impeding factors”. This result is acceptable as the members of the study sample use mobile banking services.
Factors Affecting Mobile Banking Adoption: An Empirical Study in Gwalior Region
The International Journal of Digital Accounting Research, 2010
The aim of this study is to examine the factors which influence customers to adopt mobile banking. Going through the previous literature, four determinant factors have been identified. Individual variable is evaluated using a 5-point Likert-scale. Self-administered quantitative questionnaires were distributed, targeting the respondents in the Gwalior region which falls in central Indian state of Madhya Pradesh, using the primary data collection method. A quantitative research technique was utilized for this exploration. A pilot investigation of 20 respondents was led to confirm the reliability of the questionnaire. Data was analysed using regression tests. The outcomes of this investigation brought the conclusion that perceived utility, perceived convenience, and perceived trust have a positive impact on the behavioural intention to adopt mobile banking whereas perceived financial costs were found to be insignificant. The paper concludes with a discussion of the exploration results and draws out a few implications for future research.
Factors Affecting Customers Adoption of Mobile Banking Services
The Journal of Internet Banking and Commerce, 2016
With the rapid advances in technology and changing demographics and life-style of people, the traditional branch banking is giving way to electronic banking (e-banking) and more recently mobile banking (m-banking). However, numbers suggest that the rate of acceptance of technology is quite low. In India, as quoted by an RBI report (Report of the Technical Committee on Mobile Banking, 2014), 64 banks have commenced mobile banking operations and there are 22 million active mobile banking users, which is roughly 5% of the total bank accounts. Lack of awareness, security concerns and technical issues are considered as the major reasons behind customer resistance to mobile banking services. Hence, it is pertinent for the service providers to understand and address the needs of customers so as to optimize their mobile banking experience. The current study aims at describing the usage patterns of mobile banking customers and identifying the factors which influence their usage of m-banking....
Journal of infrastructure, policy and development, 2024
Mobile banking has become very important in today's life as technological advancements have led bank clients to use banking services. Clients' attitudes toward mobile banking services are based on their expectations is the background of this research. So, the main objective is to observe the purposeful conduct in mind of clients to adopt mobile banking services. This study also examines the influence of six variables on financial services clients' desire to utilize mobile banking services, including perceived benefits, perceived ease of use, trust, security, perceived privacy, and technology expertise. Consequently, the goal of this study is to find out the crucial and deciding factors that may influence clients' willingness to use mobile banking features in Bangladesh as a developing country. The sample shaped for this research is 310 respondents from Bangladesh a developing country. For analytical purposes, SEM has been used to test hypotheses. The results show that in Bangladesh, factors like perceived value, security, and technological aptitude greatly determine whether a customer will utilize mobile banking. Financial institutions have proven to be successful in serving clients through mobile phones. Clients have made good use of mobile banking only to save money, cost, and labor. The research suggests that mobile banking operations must be timely and accurate, the transaction process must be short, interactivity, convenience of usage, and so on. The findings have important implications for bank regulatory authority, management, bankers, and executives who wish to increase mobile banking usage to secure their long-term profitability.
Investigating The Determinants of Mobile Banking Usage
Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia
The implementation of m-banking requires a large investment, but does not ensure its success. Technology acceptance model (TAM) is a general model that explains why a technology is acceptable to users. This study aims to examine the effect of perceived usefulness, ease of use and technology readiness on the use of m-banking. The population in this study are m-banking users in Purwokerto. The sample of this study used accidental sampling. Data analysis used PLS-SEM analysis technique. Based on the results of hypothesis testing, it is known that perceived usefulness and ease of use have no effect on the use of m-banking. Respondents who are mostly Generation Z have a high perception of the usefulness and ease of use of m-banking. However, the high perception does not affect the use of m-banking. Meanwhile, technology readiness affects the use of mbanking.
An investigation of Effective Factors on Customers Intentions to the Use Mobile Banking
2015
Traditional, branch-based retail banking remains the most widespread method of conducting banking transactions countries. With the improvement of mobile technologies and devices, mobile banking has been considered as a salient system because of such attributes of mobile technologies as ubiquity, convenience and interactivity. Regarding such importance, the present study is conducted to promote three aims in banking industry. The first aim of this research is to identify the determinants of attitudes toward mobile banking. The second aim is that this research evaluates the effect of determinants on the attitude toward mobile banking. The ultimate aim is to study the impact of the attitude toward mobile banking on intention to use and adoption to mobile banking. The Present study is a survey which uses questionnaire to collect data. To achieve the aims of this research, 385 users of Saman mobile banking were considered as the sample. To analyze data and to test research hypotheses and model, structural equation modeling (SEM) and confirmatory factor analysis (CFA) were used. Research findings show the significant impact of such determinants as “Perceived usefulness”, “Perceived Ease of use”, “Trust”, “Perceived Financial Cost”, “Perceived Risk” and “Credibility” “Compatibility” of mobile banking on “Attitude towards mobile banking” and the significant impact of “Attitude towards mobile banking” on “Intention to use/adopt mobile banking”.
Exploring customer intentions to adopt mobile banking services: evidence from a developing country
Banks and Bank Systems
As the number of smart phone users and the popularity of Internet among people are growing day by day in Bangladesh, it became necessary for Bangladeshi local banks to provide mobile banking services to their customers. Therefore, this study seeks to identify the crucial and determining factors that may affect the intention of customers to use mobile banking services. The sample size in this study is 91, in which majority are the students of Business Studies. All respondents have mobile banking at the time of the survey. The samples in the study were mainly drawn from the private university students (i.e. Business Administration students) and faculty members, and some bank officers participated as sample respondents in this study. A non-probability random sampling method is applied, and a 5% significance level is used to accept the hypotheses. Cronbach alpha (α) of 0.7 and above is considered to measure the reliability of the item wise variables. This study examines six variables (p...
2017
The rapid pace of technological development has changed the way people communicate and interact with each other within their social circle. This has created opportunities for financial services companies to meet customer expectations through various alternative channels. Mobile banking is one of the channels which offer various multiple services to the customers in order to bypass the traditional branch-based retail banking. This study aims at identifying the factors affecting the adoption of mobile banking innovations by existing individual banking customers. Seven adoption factors viz. Perceived Usefulness, Perceived Credibility, Attitude, Social Influence, Facilitating Condition, Compatibility and Perceived Ease of Use are identified based on principal component method of exploratory factor analysis. The empirical findings not only prioritize different parameters of mobile banking adoption but also provide guidelines to banks for focusing on important factors that affect percepti...
A Study on Adoption of Mobile Banking in Pune City
2019
In today’s dynamic banking environment, use of information technology has become an integral part. Banks today attempt to use new strategies that help facilitate online transactions and sharing of information. In order to link the banking business to the mobile devices like cell phones and I-pads, use of mobile apps is one such strategy. Through mobile banking it is easy for customers to get interactive banking services at their convenient time and locations, which initiates great value for them (Mallat et al., 2004). Moreover, mobile banking adoption significantly impacts reduction of costs and facilitates change in retail banking. There are limitations which need to be encountered like the lack of infrastructure and poor internet connectivity. Bandopadhyay (2010), state that developing countries have also adopted mobile banking services. OBJECTIVE OF THE STUDY To examine the factors influencing mobile banking adoption among mobile users in Pune. More specifically this study helps ...