Automated Attention Analysis: a Valuable Tool for Online Marketers? (original) (raw)

2012, Proceedings of the World Congress on Engineering and Computer Science

Abstract—The paper presents a study in which automated attention analysis has been used to determine the differences between brand related websites of beer companies. The automated (and thus fast) comparison of websites originating from different markets and cultures might provide stimulating and helpful feedback for online marketers. The results indicate that the automated attention analysis could be an inexpensive yet relevant tool for brand site development. Index Terms—culture, web design, automated attention analysis, ...