The price elasticity of charitable giving: New experimental evidence (original) (raw)

h i g h l i g h t s • Measurement of price elasticity of charitable giving under rebate and matching subsidy mechanisms. • Amazon Mechanical Turk was used to conduct an online survey. • Intensive elasticity was calculated only for donors' subsample: donors are less responsive to price changes. • Extensive elasticity was calculated: the probability of giving increases monotonically along with subsidy rates. • Contributions under matching subsidies are significantly higher than contributions under rebate subsidies.