The trust effect towards online seller in social commerce (original) (raw)
Related papers
What Influences Customer’s Trust on Online Social Network Sites (SNSs) Sellers?
International Journal of Advanced Computer Science and Applications, 2022
Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that will improve customers' trust. This paper aims to develop a trust model of Social Network Sites (SNSs) sellers, and to assess the dimensions and criteria that affects customer's trust on Online Social Network Sites (SNSs) sellers by using Analytic Hierarchy Process (AHP) approach. The study was carried out among those who have transactions with Malaysian online SNSs sellers at least every three months. The findings have indicated the top three influencing criteria: recommendation, transaction safety, and rating. This study provides insight into the customers' thoughts about placing trust on online SNSs sellers for selling and purchasing activities.
The role of trust and its impacts on consumer satisfaction in the context of social commerce
Journal for Research on Business and Social Science, 2020
The term "social commerce" is used to describe a subgroup of e-commerce that uses social media to allow users to share input, thus helping them make decisions about whether to purchase services and products. This study explores the relationships that affect consumer satisfaction in the context of social commerce. The relationships between trust and other factors associated with it, as well as the role trust plays in affecting consumer satisfaction in social commerce, were measured using a survey method. A total of 314 students from Saudi Arabia at Saudi Arabia's UBT University and at various Australian universities were surveyed. To test the structural model, as well as to study the relationship between variables, the researchers used partial least square (PLS). The results showed five constructs as having a significant relationship with consumer satisfaction: trust, communication, information quality, reputation, transaction safety and word of mouth (WOM). This research also recognizes that in the social commerce field, the factors that influence trust may be different compared to those that influence the consumer in face-to-face transactions. This research is expected to help businesses devise effective sales strategies, and ultimately build successful social commerce businesses. The results obtained from this study will add depth to existing literature relating to social commerce, and will also serve as an opportunity for future researchers to delve more deeply into the different factors that correlate with trust in social commerce.
Customer trust of online shopping using social media
IOP Conference Series: Materials Science and Engineering, 2018
Recently, people have tendency to purchase goods from online stores. This study aims to determine the level of students trust in social media online stores. In this descriptive qualitative study, data and information gathered by interviewing 50 respondents from various departments in Universitas Negeri Malang. This research revealed that the level of students' trust in online stores on social media is very good, where 20 of them recommend online stores to others. The most purchased goods are clothing, 58% of respondents. This study also showed that 30 respondents used Instagram while 14 others used Facebook.
The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce
Journal of Indonesian Economy and Business, 2022
Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on the intention to continue making purchases via social commerce. Indonesia is ranked 4th in the world for the most active online users of social media. Thus, it is necessary to investigate the influence of those variables. Background Problems: Social networks contribute to online trading by providing platforms for social commerce. The author chose the trusting beliefs concept and linked it to online users’ trust in social commerce. Novelty: Trusting beliefs variables are fundamental in shaping online users’ behaviors, but no prior research has investigated the effect of trusting beliefs on the intention to make purchases via social commerce. This study presents new research that provides a comprehensive model related to social commerce. Research Methods: This research uses purposive sampling of people who are required to have social media accounts and who have made purchases via soc...
A framework for antecedents of trust in social commerce
International Journal of Enterprise Network Management, 2019
Trust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number of studies in this field. Research need to identify the main drivers that establish trust in social commerce domain. To this end, this study reviewed the literature related to trust in social commerce environment and proposed a framework for the antecedents of trust in social commerce. The proposed framework suggests two main components: social networking site and social company. The results supported nine hypotheses out of ten excluding the relationship between perceived-ease-of-use (PEOU) and content quality. Word-of-mouth, communication, perceived ability, after sale service, trust in transaction, and perceived usefulness were found as key factors that significantly impacted trust in social commerce. The model explained 33.2% of the variance in trust in social commerce.
2010
Purpose -This paper aims to improve understanding of the reasons why people trust the information about product recommendations on social shopping networks of websites, a new e-commerce method which combines social networking and shopping, and to investigate the impact of the trust on the consumers' intention to purchase products from the online shop of a website. Design/methodology/approach -An online survey instrument was developed to gather data, and 1,219 questionnaires were used to test the relationships in the proposed model. Findings -The results indicated that perceived ability, perceived benevolence/integrity, perceived critical mass, and trust in a website were four important antecedents of trust in product recommendation in a social networking site. In addition trust in product recommendations can influence the consumers' intention to purchase from the website through increasing their intention to purchase the products.
The Role of Trust and Social Presence in Social Commerce Purchase Intention
Pakistan Journal of Commerce and Social Sciences, 2018
Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals' intention towards social commerce in Pakistani context. The research model was examined in the light of positivist paradigm adapted questionnaire distributed among the people to yield data about the study constructs. The researchers employed PLS-SEM approach by using Smart PLS software to examine the hypothesized relationships. The findings suggest that social presence significantly influences the individuals' intention towards social commerce with the mediation of customers' experience. Furthermore, trust disposition, integrity of seller, competency of seller, and benevolence of seller positively shape the trust in marketplace. Moreover, trust in marketplace directly and significan...
Influence of Online Shopping Enjoyment and Trust towards Purchase Intention in Social Commerce Sites
Purpose-The role of social media in e-commerce has been evolving. It is a platform for sellers to interact, engage customers and even to sell their products and services. The convergence of social media and e-commerce has led B2B and C2C businesses to rethink their business models. Currently, there is limited understanding on how trust and shopping enjoyment affect online purchase intention. When purchasing online, customers do not get to see or visit a physical store, nor the tangible goods. There are also thousands of sellers offering similar products or services. The key purpose of this paper, is thus to produce a conceptual framework that can improve online purchase intention. Literature/Findings-Social commerce uses Web 2.0 infrastructure to support online user interactions. Consolidating from various literatures, this paper found that shopping enjoyment and trust can be vital in influencing online purchase behaviour. Shopping enjoyment includes quality and accessibility of websites, value of products and services offered, most importantly, the integration of consumer feedback, review and rating system. Online trust, on the other hand can be determined by the trustworthiness of seller. High level determinants like integrity, concern, aligned values and communication predicts trustworthiness and trust; while low level determinants like consistency and competence predicts trustworthiness. Practical implications-The motivators for consumers to shop online are different from brick-andmortar stores. Unlike e-commerce, consumers play an important role via their online interactions. These interactions then influence how trust is generated and subsequently lead to purchase intention. Therefore, an online business model, which can garner higher level of trust and shopping enjoyment, is proposed to leverage online businesses using the influence of social media. Originality/value-This paper identified a literature gap, particularly in online trust and shopping enjoyment. The proposed model is valuable for future research whereby customer engagement and viral marketing can be enhanced to maximize the influence of social media.
Antecedents and consequences of trust in online product recommendations
Online Information Review, 2010
PurposeThis paper aims to improve understanding of the reasons why people trust the information about product recommendations on social shopping networks of websites, a new e‐commerce method which combines social networking and shopping, and to investigate the impact of the trust on the consumers' intention to purchase products from the online shop of a website.Design/methodology/approachAn online survey instrument was developed to gather data, and 1,219 questionnaires were used to test the relationships in the proposed model.FindingsThe results indicated that perceived ability, perceived benevolence/integrity, perceived critical mass, and trust in a website were four important antecedents of trust in product recommendation in a social networking site. In addition trust in product recommendations can influence the consumers' intention to purchase from the website through increasing their intention to purchase the products.Research limitations/implicationsThe research model d...
An Exploration of Trust and Distrust in the Context of Social Commerce
International Journal of Information Communication Technologies and Human Development, 2022
This exploratory study examines factors that are expected to be significantly correlated with trust and distrust in social commerce (SC). Unlike other studies, trust and distrust are explored as separate dimensions rather than extreme values of a single dimension. Using data from a sample of 662 SC users, all of the factors were found to be significantly correlated with trust or distrust, and the results were the same for males and females. The findings support the idea that trust and distrust may be conceptualized as different dimensions. New findings related mainly to correlations: with distrust, involving cultural characteristics and personality traits, and between trust and age, education, and SC experience. Practical implications identified factors that may be influenced by practitioners to decrease distrust or increase trust as well as factors that define profiles of consumers with different levels of trust and distrust.