Basket Pitch 90: An Integrative Marketing and Finance Simulation (original) (raw)

2018, Journal of Management Education

This experiential exercise enables undergraduate students to demonstrate their ability to rapidly and intentionally integrate marketing and finance concepts in a real-world context. The participants must analyze a business proposition, determine how to address identified customer needs, develop effective strategies to maximize financial returns, and document and present their proposed consumer offering in a way that secures lucrative financing for their start-up firm. With limited instruction, learners engage in simultaneous challenges including conducting consumer research, design innovation, rational decision making, team-building, and managing for optimal results. The experience is further solidified through evaluative feedback provided at exercise conclusion.

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