Factors Impacting the Continued Use of Social Media: A Case Study of Senior Citizens in Bangkok (original) (raw)
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International Journal of Advanced Research in Technology and Innovation, 2020
The rapid growth of technology and the new way of communication through technology among Malaysians have had an impact on senior citizens to make full use of and accept technology. Somehow, senior citizens do not want to be left out, so they quickly embrace technology as it is considered to be the current trend. This study aims to understand the use of the Social Networking Site (SNS)-Facebook and the acceptance of technology among senior citizens. In-depth interviewing and observation methods were used, with a total of nine informants involved until the data were saturated. Two communication theories have been used: The Uses and Gratifications Theory (U&G) and the Unified Theory of Acceptance and Use of Technology (UTAUT3) to explore the use of the Social Networking site-Facebook and the acceptance of technology among senior citizens. The study contributes to raising awareness of their well-being and expanding the literature review on the use and acceptance of technology among senior citizens.
Social Media and Senior Citizensː Uses and Gratifications Approach
Social media is the collection of diverse online platforms that are mostly used for social purposes. However, the platforms have grown to incorporate the aspects of social and business practices. Senior citizens are people who are termed as 50 years and older. Some of these may already be retired. The use of social media by the senior citizens is a practice that is highly developing in the modern age. This is because social media presents them with a lot of pleasure through communication. The senior citizens use the social media for a plethora of reasons. Chief among the reasons is alleviation of loneliness, the desire to escape vagaries of aging, desire to keep in touch with different generations and even job seeking. However, there are some negative aspects, which may predispose the senior citizens to the risky platform. This is because there is some vulnerability of senior citizens, and especially those that have not experienced social media before. For this reason, there is need for them to identify ways in which can help minimize some threats which come about due to use of social media.
Social Media Participation: Empirical Study among Adults in Klang Valley (Malaysia
European Conference of Social Media, 2020
The use of social media in the Malaysian community is considered a new phenomenon, which has contributed to a continuous increase in the users of the internet. The most common activity of adults in the virtual world is to engage themselves with social media through their involvement in Facebook, websites, chat rooms, blogs, emails, and instant messaging services. The proposed study has analysed the participation of adults in Klang Valley in social media, especially in Facebook and WhatsApp. The specific objectives of the study are as follows; to understand the use of social media by adults to connect themselves and build up wellbeing; to analyse the time and place which is preferred by the adults to use social media; to have an understanding of the types of companion and colleagues by whom adults connect by using social media. In addition, the objectives of this research also aimed to analyse the information, which is shared by the adults on social media and to corroborate which social media site is usually used by the adults to connect with the link with and sub-linked from other websites. To gather the most relevant data, this study has employed primary quantitative research methodology in which, a survey has been conducted with 200 adults from Klang Valley. The results of the study have indicated that the selection of social media sites by adults depends on the popularity of a specific social media site. In addition, adults prefer a particular social media site by which they can share information and interact with others. The choice of social media sites by adults also depends on accessibility to a particular social media site regardless of time and place. Additionally, the results demonstrate that most of the adults spend three to eight hours in a day as well as they access network more than ten times in a week. To conclude and to recommend, it can be stated that the adults who are recruited in this study stated that there are constant uses and connected with social media sites. They use social media platforms in educational, entertainment, organisational purposes any many more. Participants also quoted that they avoid the use of social media while they are working. In terms of online companion, most adults prefer to connect and share information with their colleagues. The study also identified that adults got information regarding the social media sites from their family members especially children and other young individuals because as compared to adults the users of social media platforms are children and young people. The reason behind this is that they are more connected to technology, which makes them smarter in terms of using social media platforms compared to adults. Another reason behind this is technology prominence has occurred in the 21 st Century, which had a drastic impact on the children and the young generation.
Social Media User Satisfaction—Theory Development and Research Findings
Journal of Internet Commerce, 2013
Online social media, such as Facebook, YouTube, Twitter, and LinkedIn continue to influence and penetrate people's lives from multiple dimensions: communal, commercial, political, religious, and so forth. Motivated by developing a good understanding of such social media user behavior and user satisfaction, the current study develops a theoretical model of social media user satisfaction that incorporates constructs such as value to the user, content, critical mass, capability, timeliness, perceived privacy, ease of use, and format of a social media. The current researchers hypothesize eight positive relationships between the theoretical constructs and user satisfaction in the model. Using a sample size of 398 from the users of Facebook, all eight hypotheses proposed in the model were supported by the data. Discussion of research findings, limitations of the current studies, and direction for future studies are also provided.
IAEME PUBLICATION, 2020
The use of social media is increasing day by day not within national arena but also in global arena. Whatever be the reason social media has almost become an addiction for almost most of the users. Social media is providing them entertainment, killing their monotony, passing their time, make them connected to their friends and distant relatives, sharing of knowledge and so on. But whether are really satisfied using this platform continuously? With such intent in mind a study was carried out amongst the undergraduate students of Tezpur to study their satisfaction level of usingsocial media. The general colleges of Tezpur are considered with a sample size of 383which is calculated by using the formula N/1+N(e2) The data were collected through questionnaire using Nth sampling method. Seven variables are considered along with a five point scale to measure the satisfaction level of using social media.Remarkable facts came to light and based on such facts, certain suggestions are also brought forward so that its implementation can be given a thought
Social Media User Satisfaction
Online social media, such as Facebook, YouTube, Twitter, and LinkedIn continue to influence and penetrate people's lives from multiple dimensions: communal, commercial, political, religious, and so forth. Motivated by developing a good understanding of such social media user behavior and user satisfaction, the current study develops a theoretical model of social media user satisfaction that incorporates constructs such as value to the user, content, critical mass, capability, timeliness, perceived privacy, ease of use, and format of a social media. The current researchers hypothesize eight positive relationships between the theoretical constructs and user satisfaction in the model. Using a sample size of 398 from the users of Facebook, all eight hypotheses proposed in the model were supported by the data. Discussion of research findings, limitations of the current studies, and direction for future studies are also provided.
Old But Not Out: Social Media Use and Older Adults' Life Satisfaction
Australasian Journal of Information Systems, 2022
Social media has the potential to have a positive influence on older adults' quality of life. This study explores how older adults use social media and the implications of the use on their life satisfaction. A sequential mixed-method approach is used. First, focus group interviews were conducted with older adults in Thailand, and a two-step sorting procedure is employed to develop comprehensive measures of social media use activity and their life domain affiliation. Next, a field survey is used to evaluate the influence of satisfaction from social media use on domain life satisfaction and overall life satisfaction. The findings suggest that older adults integrate social media into activities in several life domains, including family, friend, community, health, consumer, education, self, leisure, and social. Satisfaction from social media use activities positively associates with domain life satisfaction in all those life domains. The comprehensive measures of social media activi...
Self-Identity of Thai Senior Citizen on Social Media Consumption
This qualitative research aims to study behaviors and impacts as well as selves and identities on online social media consumption in Thai Senior Citizen. Data were collected from in-depth interviews, group discussions, and observations of 32 participants. Research findings indicate that older adults used social media to communicate, work, and adapt to fit in for the time being. Most media used by older adults were online social networks, followed by entertainment media such as forums and applications. Knowledge was primarily and entertainment was secondary acquired online information by senior citizen. The uses of online social media led them to social identity complexity, for example being progressive, well-informed, entertaining, proud, advisory, and adaptive. This also brought them about multiple social identities, i.e. as media and information literacy, modernizer, and fellowship of social groups. Furthermore, behaviors in using online social media positively and negatively affected their lifestyle in physical, psychological, and sociological aspects as well. However, social media uses in older persons denoted that the media themselves were not only used as a tool for communication but also as a sign of new images creation for today senior citizen
Social media usage by elderly: application of technology acceptance model
Brazilian Journal of Development
Although social media usage grows every day, we do not know with certainty the use that the senior citizens give to them, nor the factors that influence its use. This research is intended to apply an adaptation of the technology acceptance model (TAM) in elderly citizens to assess what influences their actual use of social media if they indeed use it. For this purpose, 300 adults over 60 participated in Cuenca, Ecuador. Through a survey we tried to find out the perceived usefulness, the perceived ease of use, the attitude toward using social networks, the behavioral intention to use social media, and the actual usage that elderly give to social media. The findings of the study show that the perceived ease of use does not influence the behavioral intention to use social media by the elderly, but rather it is the perceived usefulness of the network and its contents what have a positive and significant effect on social media usage by senior citizens.
Use of Social Media by Older Adults
Proceedings of the 7th European Conference on Social Media , 2020
The article presents issues regarding the use of information and communication technologies (ICT) by older adults and senior citizens. Over 55 years old people who attend the Jagiellonian University of Third Age, took part in the survey conducted in 2019. The aim of the study was to find out if respondents use social network sites (SNS) and how they participate in specific activities on these websites in order to gratify their needs (questions focused most on the issues connected with privacy management and data security).The study was attended by 89 people (78 correctly completed survey sheets were analysed). The results show that respondents use the internet willingly and that they are also active in SNS. One of the main factors motivating them to do so is curiosity. They prefer Facebook, rarely use Instagram or Twitter. Through SNS, they contact both friends and family. Respondents are cautious about sharing private content and their skills are not sufficient to protect their privacy effectively. The findings of this study contribute to our understanding of older adults' SNS use. The topic is relevant from a social (e.g. digital exclusion) and economic (e.g. older adults as consumers) point of view.