MAJOR CHALLENGES IN MULTICULTURAL VIRTUAL TEAMS (original) (raw)
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ANNALS OF THE ORADEA UNIVERSITY. Fascicle of Management and Technological Engineering., 2012
This paper aims to analyze Collaborative Virtual Teams by taking into consideration items as national culture members' impact upon the whole team and linguistic characteristics of the members. Starting from the conceptual framework definition (describing the concepts of collaborative virtual teams, multiculturalism, cross-cultural and trans-cultural aspects) and also from the advantages of cross-cultural teams, as it appear in relevant references, the paper will focus then on a possible research approach of characterizing cultural aspects (by considering behavior issues and linguistic characteristics) based on a pilot marketing research based on a questionnaire. The conclusions made underline the idea that the virtual cross-teams success depends on how the cultural diversity is managed.