Large-scale and high-resolution analysis of food purchases and health outcomes (original) (raw)

To complement traditional dietary surveys, which are costly and of limited scale, researchers have resorted to digital data to infer the impact of eating habits on people’s health. However, online studies are limited in resolution: they are carried out at country or regional level and do not capture precisely the composition of the food consumed. We study the association between food consumption (derived from the loyalty cards of the main grocery retailer in London) and health outcomes (derived from publicly-available medical prescription records of all general practitioners in the city). The scale and granularity of our analysis is unprecedented: we analyze 1.6B food item purchases and 1.1B medical prescriptions for the entire city of London over the course of one year. By studying food consumption down to the level of nutrients, we show that nutrient diversity and amount of calories are the two strongest predictors of the prevalence of three diseases related to what is called the ...