Moderating Effect of Competition on Relationship Between Marketing Practice and Performance of Microfinance Institutions in Nigeria (original) (raw)

2020

Abstract

AbstractThis paper investigates the moderating effect of competition on the relationship betweenmarketing practices and performance of micronance institution from the Nigeriancontext. The paper uses structural questionnaires, to collect data from 121 MFIs. Thendings reveal that competition moderates the relationship between marketing practiceand performance of MFIs. The result demonstrates that the performance of MFIs isinuence by not only the marketing but also considering the competitions in the industry.The general ndings of this study indicate that strategic management is relevant andapplicable to MFIs and consequently can inuence the performance of MFIs.

Yusuf Alkali hasn't uploaded this paper.

Let Yusuf know you want this paper to be uploaded.

Ask for this paper to be uploaded.