Students' satisfaction towards bus service performance (original) (raw)

The effectiveness of bus services towards students at Universiti Utara Malaysia (UUM)

2015

Unic Leisure TransTour is one of the bus company appointed by the UUM to serve students for better services through designated routes. Students have their right to demand for efficient and effective transport services while studying in the campus .This research aims to understand the effectiveness of bus services among students in the campus and was conducted through observation and questionnaires.The survey involved with 400 students in the campus which used the bus services in their daily activities.The research explored the effectiveness of bus services as dependent variable (DV) while the three (3) are drivers attitude and behavior, schedule reliability and services quality as the independent variables. Quantitative approaches will be adopted to obtain the data within the context of bus services. Questionnaire was the main instruments for the study and it was gathered and analyzed. Data analysis was conducted by using descriptive analysis (mean and standard deviation), reliabili...

Student satisfaction with the campus bus services at UiTM Shah Alam, Malaysia

Campus traffic congestion is a common occurrence because of the factorial increase in enrolment every year. Universities in the Klang Valley, Selangor, Malaysia have to adjust to the situation to appease the stakeholders, in particular the students. With affluent times, many students have their own private vehicle which they drive or ride to school. However, most public universities bar students' vehicles from campus if they were given on-campus housing and on-campus transport is available. In the case of Universiti Teknologi MARA, due to the limited number of dormitories, many students rent out. Consequently, they drive their own vehicles to class or for lesser-affluent ones, the buses and taxis are the popular choice to commute. Thus, the influx of these vehicles is the main cause of traffic congestion. This issue continues to be debatable between the university administrators, the staff and the students. Also, the limited number of parking spaces aggravates the situation, hen...

Students' Satisfaction of Campus Shuttling Bus Services: A Qualbus Approach

Management research and practice, 2015

The general aim of this research was to ascertain the relationship between service quality and customer satisfaction. This was ascertained with the use of QUALBUS dimensions and how each influences student’s satisfaction. The purpose and reasons for using campus shuttle were also elucidated. The research methodology was a cross sectional survey at the two designated bus stops for the University of Cape Coast’s bus shuttling service at Old site (South campus) and Science (North campus) of 300 questionnaires through simple randomly sampling. The reliability of the study was tested by cronbach’s alfa. Frequency, percentage, correlation and regression were used for the data analysis. The results of the study indicate that 55% of the respondents were male; 70.2% were aged between 20-24years; 67.3% used the shuttle every other day; 50.5% used the campus shuttle because of the lower transport fares; 83.7% used the campus shuttle for educational reasons. Furthermore the results revealed tha...

Measuring Customer\u27s Satisfaction on Bus Transportation

2014

The purpose of the study is to examine the factors measuring customers’ satisfaction, especially the impact of service quality on customers’ satisfaction in public transportation industry in the university town of Sintok located in Kedah province of Malaysia. In order to assess the relationships between service quality and customer satisfaction survey http://www.scientificjournals.org/journals2007/articles/1003.htm data were collected from 300 Bus commuters. All hypotheses were tested using Pearson correlations, controlling for the background variables of gender, marital status, ethnicity and education. The results indicate that hypotheses 1 through 5 were supported. Using multiple regressions as a basis for causal paths, a model was developed that examined the influence of all five dimensions of service quality on customers’ satisfaction. The model explained 26.9% of the variance which indicates that 26.9% of the changes in the dependent variable are explained by the independent va...