#eatingoodtonight Educational Campaign Over Social Media (original) (raw)

Nutrition Today, 2018

Abstract

We developed a 6-week social media campaign using the Nutrition Education DESIGN Procedure to heighten awareness of the need to reduce consumption of high-fat and high-sugar, or “energy-dense,” foods among young women. Between 1 and 3 posts were published each week over 6 weeks, and results suggest that such social marketing approaches can successfully reach target populations.

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