Understanding the Postmodern Culture and Philosophy (original) (raw)

This paper explores the complex definitions and implications of postmodernism and postmodernity, tracing the term's historical usage from John Watkins Chapman's reference to Post-Impressionist painting to its contemporary interpretations by Susan Sontag and others. It argues that postmodern culture, particularly through mass media and advertising, creates hyper-real images that redefine reality, leading individuals to pursue an endless cycle of consumption. The work incorporates Derrida's and Baudrillard’s theories to illustrate how meaning is constructed through a never-ending chain of signifiers, ultimately emphasizing the impact of visual culture on contemporary identity and societal values.