Attitudes towards environmentally friendly products (original) (raw)
Related papers
Factors Affecting Desire to Buy Environmental Friendly Products
Journal of Management and Business
This research examines factors which are mentioned in various literatures to have influence on desire to buy environmental friendly products. The factors are perceived attributes, personal characteristics and external factors. In this study the factors are put into a model which follows through awareness, interest and desire to buy and was also further analyze. Analysis was carried out using Structural Equation Modelling. This research found that external factor have influenced the desire to buy environmental friendly product. This factor is much more important than that of personal characteristic and perceived attributes.
Journal of Retailing and Consumer Services, 2017
Although there are some instances of prior research on the relationship between attitude and purchase intention for environmentally sustainable products, literature is scant about mediating role of attitude on the relationship between environmental knowledge and purchase intention for environmentally sustainable products. Following the theory of planned behaviour, this study develops and tests a conceptual framework, which provides several insights. First, the attitude towards environmentally sustainable products mediates the relationship between environmental knowledge and purchase intention. Next, this mediated relationship is moderated by the environmental knowledge. Third, the subjective norm is not significantly related to the purchase intentioncontrary to established findings-in a collectivistic culture considered in this study. And last but not the least, the direction of subjective norm as a moderator on relationship between environmental knowledge and attitude is not supported. The findings of this study offer some important guidance for marketing theory, retailing practices for environmentally sustainable products and public policy.
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
Journal of Marketing Management, 2010
With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens.
Environmentally friendly products: Factors that influence their adoption
Technovation, 1997
Past research has indicated that awareness of environmental issues is on the increase among consumers. It is, however, in doubt to what extent this concern for the environment ever translates into a change in everyday buying behaviour. An attempt has been made to clarify the situation using a combination of psychological, demographic and situational variables.Psychological variables studied are: innovativeness and adaptiveness as identified by KAI (Kirton's Adaption-Innovation Inventory), and involvement measured by Zaichowsky's PII (Personal Involvement Inventory). Demographic and situational factors include variables such as price, gender, age, availability.Personal interviews generated data from 148 respondents. The results indicate that the psychological and situational variables studied are important as far as environmentally friendly behaviour is concerned. It is seen that environmentally friendly behaviour correlates significantly with innovativeness. Involvement scores have been very low and are not statistically significant with any of the variables studied. This indicates that consumers are not yet involved enough in these issues. Further analysis emphasises this point. Consumers are willing to pay a higher price for environmentally friendly products but are not ready to go out of their way to look for such products. Availability of these products has been rated much higher than price.
African Journal of Business and Economic Research, 2020
Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufacturing and consumption of goods and services result in numerous negative impacts on the environment. Consumption control is an exceedingly arduous challenge in the 21st century; hence it is encouraging research on alternative routes to direct towards a more environment friendly lifestyle. Companies aim to design policies to stimulate eco-friendly behaviour by conceptualizing sustainable development. Nurturing ecological consumption is dependent on the extent of consumers' inclination to employ "green" consumer behaviour. Research has been carried out seeking identification, analysis and also deciphering the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. Having said that, there is scant research which has investigated the influence of ecological responsibility on green purchase intention and especially how this relationship has been mediated by pro-environmental attitude. This study examines the effect of ecological responsibility on green purchase intention through the mediation of pro-environmental attitude. The survey method was employed for data collection from 250 Indian consumers via an email questionnaire. The empirical findings disclose that ecological responsibility can heighten pro-environmental attitude and amplify green purchase intention. Pro-environmental attitude increases green purchase intention and plays a mediating role between ecological responsibility and green purchase intention. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for policymakers regarding forthcoming green marketing campaigns.
2019
Environmental issues are escalating. Globally, societies are becoming increasingly aware of the negative consequences of environmental degradation on human health, ecosystems, and sustainability of life on earth (Wiernik, Ones, Dilchert, & Klein, 2018). Humans are a tiny fraction of the weight of living things and have a disproportionately large impact on our environment (Williamson, Satre-Meloy, Velasco, & Green, 2018, p. 12). Environmental quality firmly contingent on human behavioural patterns. Consumers involvement in tackling with climate change through lifestyle change and their purchasing preferences are inevitable at 21 st century. Consumer's awareness of green products has increased in the last few years, but studies shows that the demand for green products has been stagnant(Arli, Tan, Tjiptono, & Yang, 2018). The purpose of this study is to explore Norwegian consumer's awareness and pro-environmental attitude towards green products. The authors conducted a quantitative study based on an online survey. The data were collected from Norwegian consumers (People living in Norway considered as a Norwegian consumers); assembled 206 valid response in total from the respondents. In order to test reliability and validity of collected data, to examine correlation between different variables, the authors used the trial version of IBM SPSS statistics 26 and trial version of Smart PLS 3 for data analysis. It was found that the consumers pro-environmental behavioural intention had positive relationship with green purchase behaviour. Where as all the tested correlation between independent variables with dependent variable was not established. This paper provides a comprehensive understanding about green products, consumers proenvironmental attitude, intention and behaviour. The findings of this study can be used for further academic purpose. It is even more useful for green product marketers to analyse the scope of eco-friendly products among consumers group.
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust “, 2015
Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forward the alternative products such as sustainable products which could be presuming environmental issues and social issues. Sustainability is a vital element which is a challenge for product developers nowadays. On the other hand, companies put efforts to meet the demand of this group of consumers where the competition is high. While, there are available sustainable products in the markets, consumer's intention of purchase these products is imprecise. Besides, the attributes of these products are not categorised yet by scholars. Therefore to understand consumer's intention, the present study aims (i) to categorise the sustainable products; (ii) to extract the influential factors on consumer's intention to purchase sustainable products; and (iii) to develop a conceptual model of consumer's intention to purchase sustainable products. By reviewing literature, the factors of belief, knowledge, attitude, company's sustainable responsibility (i.e. economic, environment and social), trust and perceive quality are founded to be as the influential factors on consumer's intention to purchase these products. Besides, the mediating roles of attitude and trust on consumer's intention to purchase sustainable products are considered in this paper. Eventually, the conceptual framework of consumer's intention to purchase sustainable products is proposed.
Management & Marketing, 2017
The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled bas...
Green attitude and purchase intention towards environmental friendly product
Journal of Emerging Economies and Islamic Research
In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude...
Present Environment and Sustainable Development, 2018
In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their daily lives will also help to classify the consumers. In this research, the relationship between ecocentric and anthropocentric attitudes towards products, environmental behavior, eco-brand awareness, and eco-brand loyalty have been investigated in order to highlight the aforementioned issues. These relationships have been tested with a structural equation model. Within the scope of the research, the questionnaire method was used as the data collection method. The sample of the research consists of teacher candidates. The results show that there is a positive relationship between ecocentric attitude towards products and environmental behavior and no statistically significant relationship between anthropocentric attitude and environmental be...