The Internet and Services Marketing - Danish Bankers' perception and expectations (original) (raw)

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The Internet and Services Marketing - Danish Bankers' perception and expectations

Niels Mols

Abstract

1 I gratefully acknowledge the research assistance of Frederik Ahm Krag and Johannes Liebach Lüneborg and the financial support from the Aarhus University Research Foundation, research grant # F-1998-SAM-1-7. ... Niels Peter Mols Associate Professor of Marketing ...

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