The Personality Package (original) (raw)

Gains and Losses, 2022

Abstract

In electoral arenas, political personalities are crucial: they can run and win elections. Personalities are important to collective efforts beyond elections, too. They can become symbols of movements and proposals. Compound players struggle over how dominant and influential a particular personality should be. The hopes, risks, and outcomes that accompany decisions to rely on charismatic individuals represent a “personality package.” This chapter explores the gains and losses typical of the personality package, using the example of Alexei Navalny, a challenger to Vladimir Putin’s regime in Russia, and his participation in the mayoral elections in Moscow in 2013.

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