New design methodologies for creative development of new products (original) (raw)

In the new market situation, innovation in designing products is needed. To achieve this when faced with classic analysis and investigation methods of a retrospective nature, prospective design methods are necessary, and these methods have as their main function the creation of new creative hypotheses with a view to the future. Prospective methods tend to satisfy consumers' as yet unformulated expectations and needs. Here is an exposition of the basic characteristics of prospective design methods, from the process phase to the making up of teams which are to participate in these processes. ' GABINA, Juanjo. (1995). El futuro revisitado. La reflexión prospectiva como arma de estrategia y decisión. Barcelona: Marcombo. Boixareu Editores, p. 21. 2 SCHREIUVOGKL, Peter. (1993) «La estrategia empresarial: un ejemplo práctico». 2" Congrés d'Economia Valenciana. Comunicacions [Castelló], vol. I, p. 21. 3 ANDRADE, Monica. «La imagen de empresa. El principal activo». El País. (21 February). 4 Hence the Anglo-Saxon definition of the discipline of prospectives as Futures Studies, i.e. 'studies of the future'. See BELL, Wendell (1997). Foundations of Futures Studies. Human Science for a New Era, vol. I: History, Purposes and Knowledge. New Bruswick and London: Transaction publishers. 5 EL(AS, Joan. La organización atenta (Ediciones Gestión 2000), quoted in JURADO, Enrique. «Directivos cortos de miras: muchos ejecutivos españoles carecen de visión global de la empresa y tienen serias dificultades para adaptarse a entornos más abiertos.» El País, (Sunday, 7 April).