Buying Behavior in Online Food Delivery Applications During the COVID-19 Pandemic (original) (raw)
Related papers
The Influence of Local Food Brand Image on Consumer Purchase Decision During COVID-19 Pandemic
Journal of Management and Leadership, 2021
The Covid-19 pandemic that occurred at the end of 2019 has caused an economic downturn in Indonesia and the government has also appealed to the public to immediately implement health protocols. As a result, many franchisees experienced a decline in revenue, including national and international franchises. The purpose of this study is to analyze the purchasing decisions of the community at the local franchise Martabak Roland in South Tambun, Bekasi, West Java. This local franchise brand image has a very good image, purchase intention is used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool, with a sample of 100 respondents. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that brand image and price had no significant effect on purchase intentions and food quality had no effect on purchase intentions. Meanwhile, the Purchase intention variable which is classified as mo...
Background: Intense business competition occurs between one company and another, especially for companies that have the same product. Companies are required to have their own advantages to be able to maintain their market share. In the midst of intense business competition, at the beginning of 2020, the world was shocked by the emergence of a new virus, namely coronavirus 2 (SARS-CoV-2) whose disease is called Coronavirus disease 2019 (COVID-19). This study aims to explain the role of brand image in mediating the effect of product quality and price on repurchase intention Materials and Methods: This research was conducted in Denpasar City using a sample of 112 respondents. The data of this research was collected by survey method which was distributed through google form and measured using a Likert scale. The data of this study were analyzed using the PLS-based Structural Equation Modeling (SEM) analysis technique. Results: The results show that product quality had a positive and significant effect on brand image and repurchase intention. The results also show that price has a positive and significant effect on brand image and repurchase intention. In addition, the results of the study show that brand image has a positive and significant effect on repurchase intention, and is able to mediate the effect of product quality and price on repurchase intention
7th International Conference on Contemporary Issues in Business Management , 2021
The current study has tried to determine how word of mouth communication, price of a product, as well as brand image, have influenced customers’ purchase decisions within the Pakistani restaurant industry during the Covid-19 pandemic. In other words, the research has examined the impact of WOM communications, brand image, product price on the customers’ purchase decisions, especially under crisis situations like the Covid-19 pandemic, where the restaurant businesses of Pakistan were found to face numerous challenges in the form of loss of revenues, loss of jobs, and even closure of businesses. Thus, for conducting analyses under this research, a quantitative methodology was utilized and multiple regression analysis has been used to determine the impact of WOM communications, price, and brand image on the customers’ purchase decisions. The findings of this research have shown that customers’ purchase decisions within the Pakistani restaurant industry were indeed influenced by WOM communications, brand image, and product price. This, as a result, could have helped several restaurant businesses in Pakistan to survive the challenges that were created by the pandemic, both before and after the lockdowns. By considering the results of these analyses, relevant inferences, conclusions, and recommendations related to the variables of this research have also been provided in the last chapter of the study.
Journal of Distribution Science, 2021
Purchasing food via online shopping channels is booming during Covid-19 Pandemic in Vietnam. However, the perceived risks of food bought via online shopping channels may discourage consumers. Hence, this study assesses the effects of perceived risks on food purchase intention via online shopping channels in Vietnam. Research design, data and methodology: This study applied the multiple regression analysis with 253 samples collected from consumers who frequently purchase food via online shopping channels in Vietnam. The questionnaire is provided to respondents via Google Form. The sample collection method is convenience sampling. Three hundred samples were collected, but 253 samples are used after filtering the responses with missing data. The Exploratory Factor Analysis (EFA) and regression analysis are used for data analysis on SPSS software version 20. Results: The results show that product risk, security risk, time risk, and fraud risk of the seller negatively affect the intention to buy food via online shopping channels in Vietnam. Conclusions: The study provides several implications and recommendations for food companies and online food sellers. Reducing customers' perceived risks online food makes customers more willing to buy food online during Covid-19 Pandemic. Limitations and suggestions for further research are also discussed.
Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia
Associative research is research that describes the relationship between the dependent variable and the independent variable mediated by the intervening variable. This type of research is known as causal associative quantitative research. Cross section data or cross data are the processed data that only contain one object but require other subobjects. After that, statistical techniques are used to process the cross section data. The population used in this study is the infinite population, whose total number is unknown. Nonprobability sampling was used as the sampling method in this study because the size of the sample could not be determined with certainty. Accidental sampling (also known as "incidental sampling") was selected as the method of non-probability sampling. The results showed that the effectiveness of e-commerce application media increased interest in a significant way. demonstrating that the promotion had a significant and positive impact on interest as well as the brand's image. According to the test results, the problem formulation and hypotheses of this study were answered by the effect of the effectiveness of ecommerce applications on buying interest mediated by the brand image variable. It is demonstrated by the path analysis model results of the inner model that brand image acts as a mediator between promotion and interest in purchasing.
2020
The retail sector in Indonesia has been undergoing strong growth in recent years. The retail sector itself sells products or merchandise of household uses, including daily necessities products, through a self-service method. This study uses five variables such as purchase decision, price, service quality, promotion, and lifestyle that aim to enhance the purchasing decision at retail IJC Mart during the coronavirus pandemic. This study used 100 respondents from Medan City, Binjai, and Deli Serdang Regency. The findings suggest that price and service quality have a positive effect on purchase decisions. Promotion leads to a decline in the effect of prices and level of service, and also lifestyle variables raise the influence of prices on customer purchasing decisions at IJC Mart during the coronavirus pandemic.
Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021), 2022
The purpose of this study is to evaluate the influence of variables that affect the shopping routines of food delivery application users during the Covid-19 pandemic. Food Delivery Application refers to application based deliver services that make the customer easier consume food from the restaurant. Data collection was carried out in the third quarter of 2021 and this research obtained 117 respondents who met the criteria required for this study, using the purposive sampling technique. The data collected were analyzed using the technique of Partial Least Squares Structural Equation Modeling. Based on the results of data processing, it shows that Price Advantage, Trust, Interface Issues are significant and have a positive effect on the Shopping Routines of Food Delivery Application users. The implication of these findings is Food Delivery Application providers should improve and or maintain the business policy regarding the price, trust and interface of the application. For instance, by giving more price advantages, increasing the service receiver trust and improving interface of the applications.
Changes in the Culinary Purchasing Behavior via Digital due to the COVID-19 Pandemic
2020
Coronavirus (COVID-19), which spreads almost all over the world including Indonesia, is of great concern to the global public. In preventing the spread of virus, the government appealed to the public to work, study, worship, and even to process food process from home. The Public is required to provide their own food and drinks. People are also advised not to leave the house or eat at the restaurant. This pattern was applied by the public for approximately three months until finally felt bored. The use of an online application offering home culinary product delivery was finally glimpsed as a means of diverting food menus that are routinely tested at home by trying the foods and drinks offered. The purpose of study is to explore changes in purchasing behavior before and during the Covid-19 pandemic. This descriptive qualitative study used a purposive sampling method with respondents aged 12-60 years living in Soloraya area. Data collection was done by distributing questionnaires and secondary data. Implication of the results of study is that there are differences in face-to-face purchases appearing categories based on food type and distance. In purchasing behavior, consumers carry out the processes of (1) need recognition (2) research of information (3) selective and (4) purchase. The differentiating process during a pandemic is related to the frequency of purchases higher than that before the pandemic and consumers purchasing culinary product more selectively using digital system in terms of hygienic food processes, packaging products, and health delivery protocols.
E3S Web of Conferences, 2021
The extent of the Corona virus or Covid-19 in various countries, including in Indonesia, has impacted numerous sectors. The Covid-19 pandemic will have potentially caused changes to the normal food system for chicken meat commodities in Indonesia. Among them is a shift in consumer behaviour in getting access to chicken meat. Consumers’ online purchase intention is seen as an appropriate alternative during the pandemic, especially for consumers in the red zones. This study was conducted to analyse factors that impact online purchase intention on Chicken meat during the pandemic. This research uses data survey of 316 consumers in Jakarta, Bogor, Depok (Red zone areas). The analysis used is SEM using AMOS software. The results show that there are situation impact and hedonic influence towards online purchase intention of the chicken meat during the pandemic. We provide recommendation for companies on how to address consumers purchase motives.
2021
This study aims to determine the effect of brand image, trust perception, ease and security of transactions, and convenience perception on purchasing decisions at JD.ID during the Covid-19 pandemic. The population of this study is consumers who have shopped at JD.ID. The non-probability sampling technique was used in this study, namely accidental sampling with 170 respondents. The data collection method used a questionnaire with google forms distribute to social media. The model used in this research is Partial Least Square Structural Equation Modeling (PLS-SEM). The data processing tool is Smart PLS version 3.2. The results show that brand image, trust perception, and convenience, have a positive and significant effect on purchasing decisions at JD.ID. During the Covid-19 pandemic, the security of transactions only has a positive but not significant effect on purchase decisions. The other exogenous variable should be considered to include in the research model.