Decision Making With an Alternative Mindset in an Online Shopping Environment: Identifying User Intentions Toward Facebook-Commerce (original) (raw)
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2022
Considering the current global trend in the digital economy, Facebook commerce (f-commerce) is an indispensable component of today's digital commerce. The purpose of this research is to test the proposed model to validate current theories that evaluate the relationships between online trust and customer f-commerce usage intentions. It has also been proposed to improve usage intention by integrating the relationship between perceived value and trust in electronic commerce (e-commerce). The data was gathered using a structured questionnaire and analyzed with structural equation modeling (SEM; n = 435). In this study, gender has been discussed as a moderating factor. The findings describe the positive relationships that exist between antecedents of trust and user intentions toward f-commerce. Furthermore, according to the findings of the study, females are more concerned than males about developing their intentions to utilize f-commerce for online shopping. Theoretical and practical implications are also presented in this study.
Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors
ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, 2020
The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively.
Female Users’ Behavioral Intention to Purchase in Social Commerce through Social Networking Sites
Shirkah: Journal of Economics and Business, 2021
The present study aims to discover the relationship among social influence, verbal influence, easiness, trust, enjoyment, and intention to purchase in social commerce (S-Commerce), particularly by female users of social networking sites (SNS). A total of 280 responses were collected from female SNS users through an online survey. The obtained data were further examined for normality, construct validity, reliability, and model fit, using Structural Equation Modeling (SEM) to test the hypotheses. This study confirmed that social influence had a significant effect on verbal influence and trust; meanwhile enjoyment was influenced by trust and easiness. The results also revealed that trust and enjoyment had a positive effect on intention to purchase products or services from social commerce by the female SNS users. Moreover, verbal influence provided an impact on trust and easiness; while the relationship between social influence and enjoyment, easiness, and trust was not significant. Th...
2008
Millennials have a lifestyle that is different from previous generations. Millennial Generation lives and grows together with rapid technological growth and currently dominates the population in Indonesia. The purpose of this study is to empirically determine the factors that influence the millennial generation's loyalty to mobile banking applications. Elements used to analyze the millennial generation's loyalty are corporate image, application security, word of mouth (WoM), and trust. Data collected through questionnaires from a sample of 395mobile banking users in Indonesia. The study uses structural equation modeling (SEM) to test the hypotheses with Amos 24 as the analysis tool. The results of the study proved that all predictions are proven significant. The trust in mobile banking mediates the effects of corporate image, application security, and word of mouth on millennial's loyalty. The respondent of the research was millennial mobile banking users in Indonesia. Therefore, the model should be replicated among other mobile banking users in other countries. Banks have to maintain an excellent corporate image and get a positive transmission because, in this digitalization era, information can spread very quickly between friends, relatives, family, or through the internet, digital media, and social media. Banking also needs to include a guaranteed level of application security in the mobile banking application provided to gain the trust of users and be able to foster and increase their loyalty. However, there are still other factors that can influence millennial's loyalty to a mobile banking application.
Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers
International Journal of Experiential Learning & Case Studies, 2019
In the adoption of online shopping, the main issue faced by consumersis the development of trust. Consumers are unable to physically examine the products before making a purchase. The study aims to f ind out the factors that develop trust in Facebook shopping through case study analysis. A designed questionnaire was circulated to gather the data from participants. The participants included in the study were the shoppers of Facebook. An aggregate of 270 structured questionnaires was circulated in Karachi and Dubai out of which 225 were considered in the study. For the data analyses, demographic statistics frequency and bar chart and descriptive statistics, have been applied. The study concludes that online f irms need to designseparate strategies plus framework and for both the cities. Countries despite having similar cultural values vary greatly due to geographical distances. Online suppliers must focus on developing interpersonal trust by providing exchange and return policies to consumers that will reduce the risk to an extent and build trust between the store and Facebook shoppers.
Internet has fundamentally changed the way of businesses, consumers communication, interact and consumer transactions in worldwide .Vendors also must face reality of the complex behavior of consumers and should consider using data and information in the online market. The purpose of this paper is to explore a conceptual model for analyzing customers' perceptions of using online shopping. This paper provides insights into consumer behavior, and the results have important implications for designers, managers and marketers. This study identified factors that influence consumer purchase decisions..In order to show relations between variables structural equation modeling is used. This special issue, forming development of new knowledge, models and theories of consumer behavior in e-commerce.250 samples is chosen randomly from students of Isfahan University because young student is represented as the majority of internet users in Iran. The results show that perceived risk, which is an affective barrier against using new systems, is a key negative predictor of a customer's intentions to use online shopping. Also, trust is more important factor that influences consumer behaviors. Furthermore, perceived enjoyment, perceived usefulness, firm reputation and social influence have an impact on a customer's behavioral intentions.
2017
The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expectancy, hedonic motivation, habit, social influence and effort expectancy constructs was examined. The data came from a sample of 370 students who had a prior experience in online buying. It was found that habit, hedonic motivation and performance expectancy were significant predictors of buying intention; however, effort expectancy and social influence did not significantly predict purchase intention. Habit had stronger influence on buying intention for customers with a high level of trust, whereas hedonic motivation and performance expectancy had a higher effect for customers with a low level of trust. Theoretical and practical implications of the findings are discussed.
The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce
Journal of Indonesian Economy and Business, 2022
Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on the intention to continue making purchases via social commerce. Indonesia is ranked 4th in the world for the most active online users of social media. Thus, it is necessary to investigate the influence of those variables. Background Problems: Social networks contribute to online trading by providing platforms for social commerce. The author chose the trusting beliefs concept and linked it to online users’ trust in social commerce. Novelty: Trusting beliefs variables are fundamental in shaping online users’ behaviors, but no prior research has investigated the effect of trusting beliefs on the intention to make purchases via social commerce. This study presents new research that provides a comprehensive model related to social commerce. Research Methods: This research uses purposive sampling of people who are required to have social media accounts and who have made purchases via soc...
SEARCH Journal of Media and Communication Research, 2022
Social Customer Relationship Management (Social CRM) is gaining ground globally, especially in this era that demands cashless transactions for promoting social commerce and reducing the spread of COVID-19. However, in some emerging nations like Nigeria, Social CRM via Facebook from the customer's perspective has not been researched widely. Therefore, this study aims to evaluate the antecedents of Facebook e-purchasing site and Social CRM from the perspective of customers. To realise the purpose of this study , we explored the Technology Acceptance Model (TAM) via a quantitative approach because of the descriptive and inferential requirements. Statistical Package for the Social Sciences (SPSS), and Structural Equation Modeling (SEM-AMOS) were employed to analyse the effects and mediation mechanisms. We found that the perceived information usefulness of Facebook purchasing sites does not significantly influence Social CRM while perceived site trustworthiness significantly influences Social CRM. Our findings further demonstrate that the perceived ease of use mediates the relationships between information usefulness and trustworthiness with Social CRM. However, the perceived site ease of use mediation mechanism on site information usefulness with Social CRM has a full mediation effect on Social CRM. We therefore, encourage Nigerian malls and other emerging countries' malls to consider making their Facebook e-purchasing sites simple for customers and potential buyers to boost Social CRM and promote social commerce. Our study further proffers insights to factors that can boost Social CRM and social commerce on Facebook and other social media platforms.
Structural Equation Model on Determinants of Intention to Use E-Commerce
Journal of Computational Innovation and Analytics (JCIA)
Although e-commerce is being utilised, its application expanded exponentially during the pandemic due to government restrictions on mobility. Most of the existing literature points to the effect of perceived usefulness and ease of use toward attitudes that affect the intention to use technology. Issues surface relative to the effect of customers' trust in the system and the risks involved. Using Structural Equation Modelling (SEM), the study aimed to investigate the effect of these factors on users' intention to use online shopping. Specifically, it looks into the effect of trust and risk on attitude and intention. Results established that trust affects attitude but not intention, while risk did not significantly affect both. With the online experience over time, consumers generally view e-commerce as easy and useful, especially in acquiring significant information about the product and services and navigating through e-commerce tools. The respondents are aware that there is...